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Vital Essentials

Uncompromising Raw Nutrition Made Easy

Crunchy. Soft. Patties. Treats. 14+ proteins. The Variety Your Pet Deserves.

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Protein They'll Instinctively Love

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Protein-Packed For Every Adventure

Premium protein for every meal

Best-Selling Raw Meals & Treats

From raw freeze-dried food to single-ingredient treats, discover the pure nutrition that fuels your cat's instincts and keeps them thriving.

The Vital Essentials Promise

Safety isn't something we say. It's something we do. Discover our four core non-negotiables around safety when it comes to our commitment to your family.

Traceable Ingredients

Strictly audited suppliers committed to responsible sourcing.

Our Trusted Process

Custom freeze-driers to meet our 23*F low and slow 48 hour standard.

Industry-Leading Safety

Rigorous protocols for confidence in every batch.

Decades of Expertise

Years of experience behind every decision we make.

Success Stories

Pets and their owners are hooked on the benefits of butcher cut raw.

Success Stories

Greyson

I tried the Vital Cat Frozen Rabbit Entrees after receiving a coupon for a free bag. My cat, Greyson, has been eating a primarily raw diet for approximately 2 years, but this was his first time trying Vital Essentials. Greyson is a rescue cat and I fostered him for about 6 months before adopting him. He has skin issues around his mouth and food allergies may be the cause. I have been trying to stick to limited ingredient diets with a single protein; this food fits that description perfectly! I was so impressed by this food. My cat loved the taste and I loved how easy the patties were to thaw and serve. Greyson is a happy, healthy, raw fed cat and I will definitely be purchasing Vital Essentials again.

- Cassandra

Success Stories

Maisie

I got my cat Maisie when she was about 9 years old, around 3 years ago. Last summer she started sneezing, and the sneezing never responded to any medication. Finally had to face the fact that this was probably serious, and took her to a specialist: Maisie had cancer, a nasal adenocarcinoma. She had lost weight and had no appetite, since she couldn't smell her food. The store where I buy my cats' food often gives away treats, and I picked up a sample of VE's freeze-dried minnows. Oh my goodness, Maisie went insane for them. She will eat them when nothing else tempts her. I've lost count of how many bags I've bought so far. She can have as many as she wants. Thank you for this apparently really tasty product!

- Batya

Success Stories

Nova

Nova is a 3 year old tabby that I have raised since she was about four weeks old. I noticed when she was a kitten her mouth area would flare up and hot spots would appear behind her legs. I did a lot of research and tried all of the best cat kibble and wet food, but no matter what I tried her food allergies would persist. Despite giving her quality kibble and canned food, I was still weary because of the ingredients that I had no clue what benefit they had for cats. I decided to try raw food because it made perfect sense looking at a much smaller ingredient list that I could cut out what she was allergic to. It was not easy to transition her to a raw diet; it took about two months of persistence! It paid off when I noticed no more flaring up or itchy skin, it was like night and day; I had finally figured it out. She has tried Rad Cat, SmallBatch and Primal, but I know her favorite is Vital Essentials, because there are no fruits or veggies in any of their recipes. Recently, Vital Essentials was kind enough to send us a voucher so she could try the Vital Cat Frozen Rabbit Entrees, and she loved them! I mean seriously once she tried rabbit she was hooked, and any time I would open the fridge she was meowing at me to give her more! Thank you Vital Essentials for being such a great company, and giving Nova the best diet that I feel 100% positive feeding to her.

-Teresa

As Seen In

"They boast a healthy dose of animal protein as well as a host of other beneficial vitamins, minerals, or omega-3s, beneficial for a dog's coat, skin, heart, teeth, muscles, and immune system."

"There's only one ingredient in Vital Essentials' freeze-dried raw treats. You can choose from several flavors—my dog loves beef tripe—and it's high in protein."

"Amazon Pet Day 2025 is the perfect chance to stock up on essentials for your favorite furry friend, and we're rounding up the best deals we can find on treats, toys, pet beds and other supplies."

"These freeze-dried raw chicken hearts are made with a single animal protein and minimal processing. The freeze-drying process helps preserve flavor and texture, making them a popular choice for training or high-value rewards."

"They're made from responsibly sourced whole minnows, providing a protein-rich snack with minimal processing. And since there are no fillers, they're a good option for cats with sensitive stomachs or food allergies."

"Nothing says love like treats, at least from a canine's perspective. Personalized and artisan options make the moment extra special. About 81 percent of reviewers awarded the freeze-dried raw treats from Vital Essentials five stars."

Raw Guide