Header

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

November 3, 2025Vital Essentials, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, announced its launch into Hollywood Feed locations across the U.S.Beginning this month, pet parents can now find Vital Essentials’ complete line of freeze-dried raw dog and cat food – including patties and mini nibs – at all 174 Hollywood Feed stores nationwide. The brand’s <a href="https://www.petage.com/tag/frozen-raw/" linktype="url">frozen raw</a> line will follow shortly after, arriving in 30 pilot stores across Ohio and Kentucky by mid-November.The partnership represents a strategic expansion for Vital Essentials within the specialty pet channel. Hollywood Feed, one of the nation’s fastest-growing pet retailers known for exceptional service and education, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.“Hollywood Feed has built an incredible reputation for trust and expertise within the communities it serves,” said Heather Govea, CEO of Carnivore Meat Company. “This marks the start of a long-term partnership that strengthens our commitment to neighborhood <a href="https://www.petage.com/tag/pet-retail/" linktype="url">pet retail</a>, bringing Vital Essentials to more families and helping pet parents experience the benefits of raw nutrition for years to come.”As part of the launch, Hollywood Feed stores will feature in-store merchandising – including custom T- shirts, headers, shelf talkers and aisle violators – to highlight Vital Essentials’ freeze-dried and frozen offerings. Select stores will also feature dedicated freezers to showcase the frozen Butcher Cut Protein line, making it even easier for pet parents to explore the full range of products.“We’re proud to partner with Vital Essentials, a brand that shares our commitment to quality nutrition and trusted pet care,” added Shawn McGhee, founder and president of Hollywood Feed. “Our customers rely on us for products they can feel good about feeding their pets, and this partnership allows us to continue delivering exceptional value and nutrition to the communities we serve.”

Vital Essentials, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, announced its launch into Hollywood Feed locations across the U.S.

Vital Essentials Expands into Hollywood Feed

Vital Essentials Expands into Hollywood Feed, Brings Raw Nutrition to 174 Neighborhood Pet Stores

Green Bay, WI – September 8, 2025 – <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">Vital Essentials</a>®, the flagship brand of <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">Carnivore Meat Company</a> and trusted leader in raw pet nutrition, announced its launch into<a href="https://www.petsuppliesplus.com/brands/vital-essentials?utm_source=ve_website&amp;utm_medium=press_room&amp;utm_campaign=vital+essentials+launch" target="_self" linktype="url"> Pet Supplies Plus</a> locations across the U.S. Beginning this month, pet parents can now find a comprehensive selection of Vital Essentials’ freeze-dried raw dog and cat food and treats at more than 725 neighborhood stores nationwide, as well as on the Pet Supplies Plus website.The partnership represents a strategic expansion for Vital Essentials, which has long been recognized for its close relationships with independent and specialty pet retailers. Pet Supplies Plus, a leading pet retailer known for being a staple within the communities it serves and having friendly, knowledgeable staff, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.“Vital Essentials was built alongside indie retailers and neighborhood pet, so expanding into Pet Supplies Plus feels like an evolution that honors our foundation,” said Heather Govea, CEO of Carnivore Meat Company. “This partnership means more families will have easier access to raw nutrition while we continue building on the trust and loyalty that started in specialty retail.”A range of raw protein formats will be available in freeze-dried raw including Crunchy Nibs, Soft Nibs, and Patties, giving pet parents variety and flexibility as they look to increase their pets’ protein intake.“Providing pet parents with everything they need for their furry, scaly or feathery friends will always be our number one priority, and this partnership with Vital Essentials further enables us to do that,” shared Chris Rowland, CEO of Pet Supplies Plus. “Now we are offering another premium option for our neighbors that will support the health and well-being of pets in our communities.”With this expansion, Vital Essentials continues its mission to democratize raw feeding and help pet parents see transformative health benefits by incorporating as little as 20% raw protein into their pets&#39; diets. For more information on Vital Essentials products and to find a retailer near you, visit <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">VitalEssentials.com</a>.--About Carnivore Meat Company Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company&#39;s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials®, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America&#39;s Fastest-Growing Private Companies. Learn more at <a href="http://carnivoremeat.com/" linktype="url">CarnivoreMeat.com</a>. About Pet Supplies Plus Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with pet essentials, including a wide selection of over 11,000 products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest pet retail franchise with over 725 locations and counting, Pet Supplies Plus makes shopping local simple. For more information, visit <a href="http://www.petsuppliesplus.com/" linktype="url">www.petsuppliesplus.com</a>.

Vital Essentials® Expands into Pet Supplies Plus, Bringing Raw Nutrition to More Than 725 Neighborhood Pet Stores Nationwide

Green Bay, WI – June 11, 2025 – Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, today announced the appointment of Dan Horner as Chief Revenue Officer. Horner will lead the company’s revenue growth strategy, focusing on building strong retail partnerships and driving commercial initiatives across the neighborhood pet channel and emerging markets. Horner brings 35 years of experience in the pet industry, having held senior sales leadership roles at major brands including Freshpet, Pet Honesty and Purina. After spending decades dedicated to building successful partnerships in the neighborhood pet channel, Horner is known for his ability to accelerate commercial strategies in high-growth, emerging categories.“Dan is an incredible addition to the deep talent bench we’ve built in our executive leadership,” said Heather Govea, CEO of Carnivore Meat Company. “His impressive track record of pioneering growth in the alternative feeding category and partnering closely with retailers will further drive the growth we are experiencing with customers in neighborhood pet, international &amp; private label.”“I’m looking forward to working with the Carnivore team and building on the great momentum they’ve created,” said Dan Horner, Chief Revenue Officer of Carnivore Meat Company. “Together, we will further our mission of making premium raw pet food more accessible to pet parents.”For more information, visit <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">carnivoremeat.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR, </a>distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">carnivoremeat.com</a>.

Carnivore Meat Company® Appoints Dan Horner as Chief Revenue Officer

New Soft-Texture Product for Dogs and Cats Delivers 10 Premium Protein Options, Versatile Feeding Formats for Even the Pickiest Eaters Green Bay, WI – May 12, 2025 – <a href="http://vitalessentials.com" linktype="url">Vital Essentials</a>®, the flagship brand of Carnivore Meat Company, has launched its latest highly anticipated pet food innovation, Soft Nibs. Building off the success of the company’s Crunchy Nibs product, Soft Nibs features a soft texture, enticing aromas and can be crumbled and rehydrated to provide a moisture boost, making it easy for picky eaters or pets with sensitive teeth to enjoy.The expansive launch delivers unprecedented protein diversity with 10 new varieties – five each for dogs and cats. Dog formulations include Beef, Beef &amp; Salmon, Duck, Lamb &amp; Whitefish, and Pork, while cat options feature Beef &amp; Chicken, Chicken, Duck, Pork, and Turkey. Most notably, Vital Essentials debuts its first-ever fish-protein blends and pork formulation for dogs, significantly expanding nutritional options for pets with specific dietary preferences. &quot;Vital Essentials continues our mission to make raw feeding simple and approachable, delivering transformative health benefits for pets,&quot; said Heather Govea, CEO of Carnivore Meat Company. &quot;With Soft Nibs joining our Butcher Cut Protein line, pet parents now have complete texture options – both crunchy and soft – providing unmatched mealtime variety.&quot;In 2025, Vital Essentials is reinforcing the importance of making small changes in pet diets to achieve significant health benefits. The brand is encouraging pet parents to start by incorporating just 20% raw Butcher Cut Protein into their pets&#39; meals, a simple shift that is scientifically shown to support energy, skin and coat health, digestion, and overall vitality. To provide personalized recommendations to pet parents, Vital Essentials has launched an innovative AI-powered <a href="https://www.vitalessentials.com/nutrition-calculator?srsltid=AfmBOooiFRVZD8Zu-YQGI5pVVpXmt9zyFoG0UklXFbcjNbItD1qAhTF0" target="_self" linktype="url">Nutrition Calculator</a> on its website. Pet parents answer just eight questions about their pets&#39; health goals and current diet—taking only about three minutes to complete. The calculator uses advanced AI technology to analyze photos of current pet food packaging and automatically extract nutritional data, providing customized recommendations for incorporating more raw protein into their pet&#39;s diet, with the ultimate goal of adding at least 20% raw Butcher Cut Protein.Soft Nibs is now available on Amazon, Chewy, and neighborhood pet stores. Complete nutritional information and feeding resources available at <a href="https://www.vitalessentials.com/" target="_self" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">carnivoremeat.com</a>.

The Raw Truth: Vital Essentials® Makes Raw Pet Diets More Accessible With New Soft Nibs

Dear Valued Customers,We understand public concern surrounding the recent avian influenza (HPAI) outbreaks and their potential impact on the raw pet food industry - and ultimately, our pets’ health. As a team full of pet parents ourselves, we believe in open and honest communication with our valued customers, and we appreciate the opportunity to provide you with more information on Vital Essentials&#39; to commitment to food safety &amp; quality.Vital Essentials is fully committed to maintaining the highest standards of food safety and quality. We go to great lengths to ensure the quality and safety of our products. To ensure the highest level of safety, every ingredient supplier undergoes a rigorous approval process that includes 3rd Party GFSI Certifications, HACCP control documents and must have a full supplier disclosure regarding the safety of their materials. We have been taking great lengths to further protect pets &amp; their parents from Avian Influenza. Our poultry suppliers are part of the National Poultry Improvement Plan (NPIP), which is a collaborative program involving poultry industry, state, and federal authorities that aims to monitor and stop the spread of dangerous diseases like avian influenza in captive birds, especially those raised for food. The birds are regularly tested for avian influenza, and any flocks with positive birds - even if there are only a few - are euthanized to further prevent spread of the disease. The birds are housed in open enclosures to prevent exposure to disease from wild birds and to limit possible transmission between captive flocks. Only healthy birds that test negative prior to slaughter are being processed. Our suppliers have also implemented enhanced biosecurity measures, including PPE for personnel that come into contact with birds, limiting personnel onsite, and detailed procedures minimizing risks for vehicles that enter the property.We’ve also conducted an extensive review of our supply chain and can confirm that Vital Essentials is not implicated in any recalls related to avian influenza, and we do not source poultry from any of the affected areas. Our suppliers are fully committed to maintaining the health of their flocks and will continue to follow all recommendations to prevent avian influenza. As this is a rapidly evolving situation, we will continue to monitor all available information on this topic and update protocols as necessary. We are confident in the safety of our products, and we appreciate you placing your trust in us to provide your pets with the highest quality raw food and treats. Regards,Your Partners at Vital Essentials

Vital Essentials is fully committed to maintaining the highest standards of food safety and quality

Vital Essentials' Commitment to Food Safety and Quality

Vital Essentials Quality and Safety Commitment

The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday BundlesGreen Bay, WI, November 18, 2024—<a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials</a>, the premium raw pet food brand, today announced its exclusive holiday promotions for Black Friday, Cyber Monday, along with holiday bundles. These deals are available both in-store at participating independent pet retailers and online at vitalessentials.com, giving pet owners easy access to premium raw nutrition for their pets.Black Friday &amp; Cyber Monday In-Store BOGO:From November 29 through December 2, 2024, shoppers at select independent pet stores can take advantage of a Buy One, Get One Free (BOGO) deal on select Vital Essentials frozen and freeze-dried foods and treats for dogs and cats. This promotion supports local retailers while providing high-quality, nutrient-rich options for pets. Find your nearest retailer at <a href="https://www.vitalessentials.com/where-to-buy" target="_self" linktype="url">https://www.vitalessentials.com/where-to-buy</a>.Exclusive Holiday Stocking Stuffer Bundles (Online Only):Starting November 18, limited-edition Stocking Stuffer Bundles for dogs and cats will be available exclusively at vitalessentials.com. Perfect for holiday gifting, these freeze-dried treat bundles are available for purchase through December 31, 2024.Dog Bundles:<ul><li><a href="https://www.vitalessentials.com/products/surf-and-turf-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Surf &amp; Turf </a>– Minnows, Beef Bites, Salmon | $31.47</li><li><a href="https://www.vitalessentials.com/products/charcuterie-board-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Charcuterie Board</a> – Chicken Hearts, Rabbit Bites, Beef Liver | $30.97</li><li><a href="https://www.vitalessentials.com/products/turducken-dog-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Turducken</a> – Turkey Giblets, Chicken Necks, Duck Hearts | $91.77</li></ul>Cat Bundles:<ul><li><a href="https://www.vitalessentials.com/products/seafood-tower-cat-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">Seafood Tower</a> – Minnows, Salmon Bites, Ahi Tuna | $18.87</li><li><a href="https://www.vitalessentials.com/products/the-poultry-roast-cat-treat-variety-stocking-stuffer-bundle" target="_self" linktype="url">The Poultry Roast</a> – Chicken Hearts, Chicken Breast, Duck Liver | $18.87</li></ul>With scientifically supported benefits of feeding raw foods like healthier skin, shinier coats, and improved digestion, these minimally processed treats offer an easy way for pet parents to give their pets the gift of wellness this holiday season. For details and to explore the Stocking Stuffer Bundles, visit<a href="http://vitalessentials.com/holiday2024" target="_self" linktype="url"> https://vitalessentials.com/holiday2024</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and<a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url"> VE RAW BAR </a>distributed to more than 7,000 stores nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">carnivoremeat.com.</a> Media Contact:Erika SiemaskoFACTEUR PR for Vital Essentials978-270-2777<a href="mailto:vitalessentials@facteurpr.com" target="_self" linktype="url">vitalessentials@facteurpr.com</a>

The Raw Pet Food Pioneer Will Offer In-Store and Online Promotions, Plus Exclusive Holiday Bundles

Vital Essentials Announces Exclusive Cyber Week and Holiday Deals

Vital Essentials® Announces Exclusive Cyber Week and Holiday Deals

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30thGREEN BAY, WI (September 18, 2024) – <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials</a>, the flagship brand of Carnivore Meat Company, is excited to announce its extended celebration of Neighborhood Pet Store Day with exclusive in-store buy-one-get-one offers on Butcher Cut Protein food, toppers, and treats for dogs and cats from September 28th to 30th. This promotion is part of Neighborhood Pet Store Day, honoring the contributions of independent pet retailers who play a vital role in their communities by providing pet owners with essential education and support.Neighborhood Pet Store Day is a celebration of the independent pet retailers who serve as the backbone of the pet industry. These retailers provide personalized services, expert advice, and enrich the idea of community by supporting local economies. By fostering relationships with customers and prioritizing the well-being of pets, independent pet retailers create a trusted space for pet owners to find high-quality products and care.“We are thrilled to participate in Neighborhood Pet Store Day. It is important to highlight the incredible value that our independent retailers bring to their communities” said Heather Govea, CEO of Carnivore Meat Company. “These retailers go above and beyond in educating pet owners and supporting the well-being of pets. It’s an honor for Vital Essentials to celebrate their dedication,” said Govea.Vital Essentials has been a pioneer in raw pet nutrition since 2009, with its focus on premium Butcher Cut Protein, superior nutrition, and accessibility. The company&#39;s minimal processing techniques preserve the nutritional integrity of whole-animal ingredients, delivering high-quality, nutrient-rich diets that promote tangible health benefits for pets. With a diverse range of products for both dogs and cats—including complete meals, toppers, and treats—Vital Essentials makes raw feeding accessible for all pet owners.Visit the Vital Essentials’ <a href="https://www.vitalessentials.com/where-to-buy" linktype="url">store locator</a> to find your closest retailer and take advantage of this special offer,  from September 28th to 30th.For more information about Carnivore Meat Company, please visit <a href="http://www.carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials®</a> and<a href="https://www.vitalessentials.com/collections/dog-raw-bar" linktype="url"> VE RAW BAR </a>distributed to more than 7,000 nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" linktype="url">carnivoremeat.com.</a> Media ContactShayla DoaneFACTEUR PR for Vital Essentials516-468-4057vitalessentials@facteurpr.com

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30th

Vital Essentials to Participate in Neighborhood Pet Store Day with BOGO Offers on Award-Winning Pet Foods

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONGGreen Bay, WI, March 20, 2024—Vital Essentials®, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, Chief Commercial Officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_210f/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  ###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONG

Vital Essentials® Unveils New Innovations with Frozen Bulk Dog Patties and Whole Freeze-Dried Quail Snacks at Global Pet Expo 2024

The partnership introduces a limited edition bundle, combining Vital Essentials® Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic ToyGreen Bay, WI, March 20, 2024 –  In a groundbreaking collaboration, Vital Essentials® &amp; KONG have announced a partnership that redefines the standards of pet wellness and entertainment. This alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available at independent pet retail partners across the country. “This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” says Nick Ebert, Chief Commercial Officer at Carnivore Meat Company.” We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials’ mission of bringing premium raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”Independent retailers are invited to level up their customer experience with Vital Essentials and KONG through a limited edition co-branded display featuring six units of the exclusive product bundle, which includes a Vital Essentials 14 oz. bag of Freeze-Dried Raw Beef Entree Mini Nibs Dog Food and a medium KONG classic Toy (suggested MSRP $13.99-$15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99). Global Pet Expo 2024 attendees can get the exclusive first look at the Vital Essentials x KONG partnership at booth #454 and place their display tray orders between March 20-22, 2024.<img alt="" src="https://a-us.storyblok.com/f/1002562/800x533/18bb043141/webimage-85c55bab-51d8-4189-8db67a77960b535a-1.png" title="" />“Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtimes,&quot; said KONG Trainer, Sandy Howle. “Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”Vital Essentials has been a pioneer in the raw freeze-dried and frozen pet foods category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. Vital Essentials is on a mission to provide all dog and cat owners with an avenue to purchase high-quality, premium Butcher Cut Protein for their pets.For retailers interested in purchasing the limited edition bundle, call 1-800-743-0322 or contact your distributor. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>. For more information about KONG, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">kongcompany.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About KONGKONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at KONG <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">KONGCompany.com</a>

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

Press Releases

The latest press releases from Vital Essentials

Press Release