Header

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Unleash the latest news and media coverage of Vital Essentials Raw, the premium pet food brand. 

Media | In The News

Media

The amount of shelf space devoted to pet food continue to expand as do the online, direct-to-consumer options. Heather Govea wants to make the choice clearer and cleaner through her Vital Essentials brand.

In Her Own Words: Feeding pets is Heather Govea’s passion and profession

December 11, 2025:<a href="https://www.petfoodindustry.com/companies/company/15754042/carnivore-meat-company" target="_blank" linktype="url">Carnivore Meat Company</a> is releasing 3-pound bags of its <a href="https://www.vitalessentials.com/" target="_blank" linktype="url">Vital Essentials</a> freeze-dried pet food through VitalEssentials.com, Amazon, Chewy and independent retailers.The larger package size will be available in Crunchy Mini Nibs in turkey entrée and beef entrée varieties, and Soft Nibs in lamb and whitefish entrée and beef and salmon entrée varieties. The company said the format offers lower per-feeding costs for multi-dog households and large breed owners.

The freeze-dried formats aim to reduce feeding costs for multi-dog households and large breed owners.

Vital Essentials launches 3-pound pet food bags

Vital Essentials Launches 3-pound Pet Food Bags

December 11, 2025:&#39;Tis the season to shop! If there&#39;s one thing we know best, it&#39;s scoping out the hottest gift items of the season. Every year, our editors spend months sampling, testing, trying on, and sifting through thousands of products.These are the items we cannot stop talking about, from the cutest stocking stuffers to the most luxe buys for the VIPs on your list. Whether you&#39;re shopping on a budget or are looking for a splurge, you will find it in this vast mix. Here are our top picks for the holidays, sure to bring a smile to anyone&#39;s face!

Daily Mail shopping editors share their top holiday gifts of the year

Let’s face it, not all pets are alike. Truly, no two are alike. While one of your pets can be the most relaxed baby in the world, ready to cuddle in an instant and play with whatever toy you give them, your other pet… not so much. Your other pet can be crazy, lovable, and only wants one particular toy in your arsenal. Either way, though, it’s time to start thinking about what to get them for the holiday season.

18 Editor-Approved Toys, Snacks, & More to Treat Your Pets to This Holiday Season — Starting at $10

Most household pets are overweight. I talked to experts to find the best ways to get your furry friend to shed a few pounds.

Most household pets are overweight. I talked to experts to find the best ways to get your furry friend to shed a few pounds.

How to Get Your Pet to Lose Weight

October 8, 2025Stocking stuffers are like the tantalizing appetizers of Christmas morning: inexpensive, smaller in size, and oh-so-clever.If you want to get a head start on your holiday shopping and are hunting for tiny tokens of appreciation and affection, you’ve come to the right place. Below, we’ve rounded up lots of Wirecutter picks that are on sale for Prime Big Deal Days. These items would make terrific stocking stuffers, Hanukkah presents, white elephant gifts, or just little somethings for your special someones.All of these ideas are budget-friendly (especially now, when they’re on sale), small enough for most stockings, and definitely not junk. We’ve also included a wide array of picks that will please all sorts of people, whether they’re into toys, travel, beauty, food, or tech.

25+ Stocking Stuffer Deals Under $25 That Are Actually Worth Waking Up For

October 8 , 2025As someone who’s both a shopping editor and a devoted dog mom to my 6-year-old Bernese mountain dog, Sully, Amazon’s Pet Day sale is essentially my Super Bowl. The two-day event (running October 7 and 8 this year) is when I stock up on all of our essentials—and yes, splurge on some new toys and treats that Sully probably doesn’t need but definitely deserves.After years of trial and error, finding products that can endure a 100-pound+ furball’s enthusiasm, I’ve developed a sixth sense for spotting good deals versus the mediocre ones. Whether you’re a new pet parent or a seasoned pro, navigating the ginormous selection of deals and flash sales can be overwhelming. But fear not, because I’ve rounded up the absolute best Amazon Pet Day deals that I’m personally adding to my cart before they disappear. OK, let’s dig into what I’m shopping, shall we?

I’m a Dog Mom & Shopping Editor & These Are the Amazon Pet Day Deals I’m Grabbing Before They’re Gone

October 8, 2025Amazon Prime Big Deal Days just got a whole lot cattier! Whether your kitty is a toy-tossing tornado, a window-sill sunbather, or a professional nap enthusiast, Amazon’s big fall savings event is the purrfect time to spoil them silly. From cozy perches to gourmet treats and interactive toys, we’ve rounded up the best cat deals worth clicking. So grab your whiskered sidekick, curl up on the couch, and let’s dive into the cat-approved markdowns that will make both you and your feline friend purr with delight.

FINAL DAY! Amazon Prime Day Cat Deals Are Almost Gone!

October 8, 2025:We’ve officially reached the final hours of Prime Day — seriously, this time. Amazon isn’t hosting another sale for Prime members in 2025, making today your last chance to shop exclusive discounts on products across tech, beauty, kitchen, home and more. Prime Big Deal Days technically end at 11:59 p.m. PST, so you still have some time. But we’re already seeing some of the best discounts sell out, so if you’ve been thinking about upgrading those old AirPods, restocking your favorite moisturizer or getting ahead of holiday shopping, do it quickly. And I promise it’s not too early to buy gifts — getting a few now and a few around Black Friday spreads out your spending, and it might even help you avoid tariff-related price hikes.I’ve covered Prime Day as an NBC Select reporter for over five years, so I know how to spot deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day deals — each one I recommend below is highly rated and 20% off or more, as well as at its lowest price in at least three months or lowest price ever. I’ll update this list live throughout Prime Big Deal Days so you don’t miss a thing.

Media

Vital Essentials media hub

Media

Get Help

Raw Guide

Our Story

Contact