Meet Kitty on the Counter — the toy that turns holiday mayhem into magic.

Banner

Parent Collection

Support your cat’s health with Vital Essentials freeze-dried cat food—grain-free, high-protein, and raw-inspired nutrition for digestion, energy, and taste they’ll love.

Holiday Toys For Cats

Can you mix raw food with kibble?

Is it required to store freeze-dried pet food in the refrigerator?

Common Questions

Header

Child Collections

Vital Essentials freeze-dried entrees make feeding your cat a raw diet easy! Each bag is packed with premium, butcher cut protein freeze dried at peak freshness to ensure your pet lives a more vitality filled life.

Freeze-Dried Meal/Mixers

All the benefits of a raw diet, none of the prep work needed. Frozen entrees are a perfect meal for cats looking for a complete and balanced diet.

Frozen Entrees

Our raw bar offers butcher cut, ultra-premium animal protein in a natural form that’s great for mental stimulation or as treats between meals.

Raw Bar

Reward your pet with the best kind of treat—100% raw protein, no fillers, and in a variety of unique flavors for your cat to enjoy.

Give the gift of vitality (and fun)

Meet Kitty On The Corner and Hound On The Ground

Holiday Toys For Cats

Common Questions

Get Help

Raw Guide

Our Story

Contact