Vital Essentials

NUTRITIOUS CONSERVATION

PROTECT AGAINST INVASIVE SPECIES

Invasive species threaten the balance of native ecosystems across the United States. Silver carp have disrupted major waterways by overtaking habitats and outcompeting native fish. Managing their population is essential to protecting biodiversity and restoring environmental health.

We’re transforming that challenge into purposeful nutrition by turning invasive, wild-caught silver carp into nutrient-rich, single-ingredient RAW BAR treats. Together, we can help restore our waterways while fueling your dog with the clean, protein-packed nutrition they thrive on.

SILVER CARP – A GROWING THREAT

Silver carp have spread throughout America’s lakes and rivers, a including the Mississippi, where they compete aggressively with native species for food and space. When one species overtakes an environment, biodiversity and native wildlife pay the price.


WHY SILVER CARP ARE A PROBLEM:

•   Rapid reproduction overtakes native populations

•   Consume massive amounts of plankton, disrupting the food chain

•   Fast growth and large size- some exceeding 100 lbs.

•   Ability to leap from the water, helping them bypass barriers and spread

RESTORATION DONE RIGHT

These fish may be invasive, but they’re packed with nutritious, premium raw protein. Sourced responsibly and prepared as a single-ingredient, grain-free, wild-caught treat with a purpose–to help restore balance to America’s waterways.


WHEN YOU CHOOSE OUR TREATS, YOU HELP:

•   Reduce pressure on native fish and mussel populations

•   Support revitalization of rivers and lake ecosystems

•   Support Federal and State conservation efforts

•   Provide high-quality protein and essential nutrients for your dog