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The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONGGreen Bay, WI, March 20, 2024—Vital Essentials®, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, Chief Commercial Officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_210f/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  ###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONG

Vital Essentials® Unveils New Innovations with Frozen Bulk Dog Patties and Whole Freeze-Dried Quail Snacks at Global Pet Expo 2024

Green Bay, WI – April 22, 2026 – <a href="https://www.carnivoremeat.com" linktype="url">Carnivore Meat Company</a>, a leader in premium raw frozen and freeze-dried pet nutrition and parent company of <a href="https://www.vitalessentials.com/?utm_source=blog_post&amp;utm_medium=organic&amp;utm_campaign=Lindsey_Meyers_Announcment" target="_self" linktype="url">Vital Essentials</a>, today announced the appointment of Lindsay Meyers as Vice President of Technical Services. A respected leader in the pet food industry, Meyers brings more than a decade of experience in minimally processed pet nutrition, spanning quality, food safety, regulatory compliance, and product innovation.In her new role, Meyers will lead the company’s technical services organization, overseeing food safety, quality assurance, nutrition, formulation, and compliance. Her appointment reflects Carnivore Meat Company’s continued investment in advancing product integrity and nutritional excellence as the raw pet food category evolves.“Lindsay’s appointment represents an important step forward in our commitment to delivering the highest standards of quality and nutrition,” said Heather Govea, CEO of Carnivore Meat Company. “As the category continues to grow and face increased scrutiny, we are intentionally raising the bar and investing in the expertise needed to lead with confidence. Lindsay will play a key role in advancing our technical capabilities and supporting our retail and private label partners.”Meyers joins Carnivore Meat Company from Primal Pet Foods, where she most recently served as Vice President of Quality, Nutrition, and Compliance. Throughout her career, she has led cross-functional teams across multiple manufacturing facilities and played an instrumental role in strengthening food safety systems, regulatory processes, and product development initiatives. Her professional journey began in veterinary medicine and later expanded into sales and technical leadership, providing her with a unique perspective on the needs of retailers, partners, and pet parents.“Dogs and cats have always been at the center of my career, first in veterinary medicine and then in pet food,” said Meyers. “Carnivore Meat Company has long stood out for its innovation and longevity in the minimally processed nutrition space. After visiting the Green Bay facilities and getting to know the team, it was clear that the passion and pride behind the brand are truly special. I am excited to support and empower our talented technical teams as we continue to advance food safety, optimize nutrition, and deliver products that retailers and pet parents can trust.”Meyers’ leadership will further strengthen collaboration with independent pet retailers, distributors, and private label partners by enhancing transparency and providing education around the complexities of producing minimally processed pet food. Her appointment also underscores the company’s proactive approach to continuous improvement, ensuring that Carnivore Meat Company remains at the forefront of innovation and excellence within the raw nutrition category. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company&#39;s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials®, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America&#39;s Fastest-Growing Private Companies. Learn more at <a href="http://carnivoremeat.com/" linktype="url">CarnivoreMeat.com</a>.

Carnivore Meat Company, a leader in premium raw frozen and freeze-dried pet nutrition and parent company of Vital Essentials, today announced the appointment of Lindsay Meyers as Vice President of Technical Services.

Carnivore Meat Company Appoints Lindsay Meyers as Vice President of Technical Services

Dear Valued Customers,We understand public concern surrounding the recent avian influenza (HPAI) outbreaks and their potential impact on the raw pet food industry - and ultimately, our pets’ health. As a team full of pet parents ourselves, we believe in open and honest communication with our valued customers, and we appreciate the opportunity to provide you with more information on Vital Essentials&#39; to commitment to food safety &amp; quality.Vital Essentials is fully committed to maintaining the highest standards of food safety and quality. We go to great lengths to ensure the quality and safety of our products. To ensure the highest level of safety, every ingredient supplier undergoes a rigorous approval process that includes 3rd Party GFSI Certifications, HACCP control documents and must have a full supplier disclosure regarding the safety of their materials. We have been taking great lengths to further protect pets &amp; their parents from Avian Influenza. Our poultry suppliers are part of the National Poultry Improvement Plan (NPIP), which is a collaborative program involving poultry industry, state, and federal authorities that aims to monitor and stop the spread of dangerous diseases like avian influenza in captive birds, especially those raised for food. The birds are regularly tested for avian influenza, and any flocks with positive birds - even if there are only a few - are euthanized to further prevent spread of the disease. The birds are housed in open enclosures to prevent exposure to disease from wild birds and to limit possible transmission between captive flocks. Only healthy birds that test negative prior to slaughter are being processed. Our suppliers have also implemented enhanced biosecurity measures, including PPE for personnel that come into contact with birds, limiting personnel onsite, and detailed procedures minimizing risks for vehicles that enter the property.We’ve also conducted an extensive review of our supply chain and can confirm that Vital Essentials is not implicated in any recalls related to avian influenza, and we do not source poultry from any of the affected areas. Our suppliers are fully committed to maintaining the health of their flocks and will continue to follow all recommendations to prevent avian influenza. As this is a rapidly evolving situation, we will continue to monitor all available information on this topic and update protocols as necessary. We are confident in the safety of our products, and we appreciate you placing your trust in us to provide your pets with the highest quality raw food and treats. Regards,Your Partners at Vital Essentials

Vital Essentials is fully committed to maintaining the highest standards of food safety and quality

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Vital Essentials® Unveils New Innovations with Frozen Bulk Dog Patties and Whole Freeze-Dried Quail Snacks at Global Pet Expo 2024

Carnivore Meat Company Appoints Lindsay Meyers as Vice President of Technical Services

Vital Essentials' Commitment to Food Safety and Quality

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