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This partnership will help to expand the Vital Essentials market presence in the Western portion of the United States Green Bay, WI, August 16, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a new strategic partnership with Wilson &amp; Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.This partnership will further accelerate market growth for Vital Essentials by leaning into the well established relationships that Wilson &amp; Associates has carefully crafted over the years. Additionally, it will increase the company’s current sales staff particularly in the western US and Canadian markets.“As we work to build a future of vitality for pets &amp; their humans, Wilson &amp; Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We know through our success in the eastern half of the US that leveraging a professional selling force like Wilson &amp; Associates can have a hugely positive impact on our brand development.”The partnership will also provide Wilson &amp; Associates with a premium freeze-dried and frozen raw offering that leads in quality, production capacity and variety to best serve the needs of pets. Vital Essentials’s butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson &amp; Associates represents today.&quot;Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 Western States and Canada,” said Jerry Wilson, President of Jerry Wilson &amp; Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”This partnership follows an initial expansion of the sales team this past Spring with the announcement of Vital Essentials working with NEMA, Inc., furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go to provider of raw food products for pets.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Wilson &amp; AssociatesJerry Wilson &amp; Associates, Inc. is an Independent Manufacturers Representative Firm that has been serving the Pet &amp; Animal Health Industries for over 30 years. Their combined staff of 9 Sales Associates has over 300+ years of Pet Industry experience in Retail, Wholesale, and MFG Sales &amp; Management. They proudly represent Leading Brands to the Pet Specialty &amp; Farm/Feed Trades in the Western U.S. and Canada.###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>(786) 897-7106

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.  Here are some ways Vital Essentials® has assured the quality and safety of its <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR freeze-dried snacks</a> for pet parents and their furry family members. <h4>Custom Sourcing Program</h4>Vital Essentials responsibly sources its raw materials from USA suppliers. The company conducts regular site inspections of its suppliers and requires letters of guarantee and animal welfare audits to ensure the ingredients that go into its products are of the highest quality standards. “It’s impossible to improve the quality of the ingredients once they’ve gone into the manufacturing process,” states Vital Essentials Quality Assurance Director, Jason Goddard. “One can only maintain the quality, from the very beginning of the supply chain...and we are committed to ensuring that the highest quality is maintained in all that we do. This includes all items in the VE RAW BAR.&quot; <h4>Small Batches Made in the USA</h4>VE RAW BAR products are freeze-dried and packaged in Green Bay, Wisconsin, and custom-made in smaller batch sizes, which means snacks and chews are the freshest possible when they are distributed to the store.  The <a href="https://youtu.be/hInVRvrT3CQ" target="_blank" linktype="url">freeze-drying process</a> used to make VE RAW BAR snacks and chews <a href="https://youtu.be/7z1lYsNoQ_U" target="_blank" linktype="url">locks in the vital nutrients</a>, while removing up to 99% of the moisture. This ensures only the most valuable minerals and vitamins are retained in the product.  <h4>Industry Leading Food Safety Systems </h4>Vital Essentials is <a href="https://www.vitalessentialsraw.com/about/" target="_blank" linktype="url">unwavering in our commitment</a> to providing safe, nutritious and delicious pet food products for your family. This commitment is evident by our robust food safety system, along with significant investments in the implementation of process and controls designed to prevent or eliminate food safety hazards. “Similar to human food production facilities, we have control points and programs in place throughout the entire process to prevent or eliminate product contamination,” says Goddard. These processes and controls are validated and verified on a regular basis, both internally and by independent 3rd party FDA approved institutions to ensure their ongoing effectiveness, providing an unparalleled degree of confidence in our ability to provide safe pet food products, as well as complying with the FDA’s “zero tolerance” guidelines.  <h4>VE RAW BAR Branded Merchandise Display Unit Instills Confidence in Retailers and Consumers</h4> VE RAW BAR products are clearly identifiable, as they are distributed to independent pet stores in gas flushed, heat-sealed and tamper evident master bags. The bags are identified by barcode, lot number and date code for ease of inventory management and traceability. Retailers may open bags, as needed, to refill VE RAW BAR merchandise displays. The displays include <a href="https://www.vitalessentialsraw.com/common-q-a/" target="_blank" linktype="url">nutritional facts and feeding guidelines</a>, so that pet parents are well informed about the snacks they’re feeding at home.

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.

Press Room l VE RAW BAR Delivers Quality Assurance for Pet Parents

VE RAW BAR Delivers Quality Assurance for Pet Parents

Dear Valued Customers,We understand public concern surrounding the recent avian influenza (HPAI) outbreaks and their potential impact on the raw pet food industry - and ultimately, our pets’ health. As a team full of pet parents ourselves, we believe in open and honest communication with our valued customers, and we appreciate the opportunity to provide you with more information on Vital Essentials&#39; to commitment to food safety &amp; quality.Vital Essentials is fully committed to maintaining the highest standards of food safety and quality. We go to great lengths to ensure the quality and safety of our products. To ensure the highest level of safety, every ingredient supplier undergoes a rigorous approval process that includes 3rd Party GFSI Certifications, HACCP control documents and must have a full supplier disclosure regarding the safety of their materials. We have been taking great lengths to further protect pets &amp; their parents from Avian Influenza. Our poultry suppliers are part of the National Poultry Improvement Plan (NPIP), which is a collaborative program involving poultry industry, state, and federal authorities that aims to monitor and stop the spread of dangerous diseases like avian influenza in captive birds, especially those raised for food. The birds are regularly tested for avian influenza, and any flocks with positive birds - even if there are only a few - are euthanized to further prevent spread of the disease. The birds are housed in open enclosures to prevent exposure to disease from wild birds and to limit possible transmission between captive flocks. Only healthy birds that test negative prior to slaughter are being processed. Our suppliers have also implemented enhanced biosecurity measures, including PPE for personnel that come into contact with birds, limiting personnel onsite, and detailed procedures minimizing risks for vehicles that enter the property.We’ve also conducted an extensive review of our supply chain and can confirm that Vital Essentials is not implicated in any recalls related to avian influenza, and we do not source poultry from any of the affected areas. Our suppliers are fully committed to maintaining the health of their flocks and will continue to follow all recommendations to prevent avian influenza. As this is a rapidly evolving situation, we will continue to monitor all available information on this topic and update protocols as necessary. We are confident in the safety of our products, and we appreciate you placing your trust in us to provide your pets with the highest quality raw food and treats. Regards,Your Partners at Vital Essentials

Vital Essentials is fully committed to maintaining the highest standards of food safety and quality

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

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Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

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