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Dear Valued Customers,We understand public concern surrounding the recent avian influenza (HPAI) outbreaks and their potential impact on the raw pet food industry - and ultimately, our pets’ health. As a team full of pet parents ourselves, we believe in open and honest communication with our valued customers, and we appreciate the opportunity to provide you with more information on Vital Essentials&#39; to commitment to food safety &amp; quality.Vital Essentials is fully committed to maintaining the highest standards of food safety and quality. We go to great lengths to ensure the quality and safety of our products. To ensure the highest level of safety, every ingredient supplier undergoes a rigorous approval process that includes 3rd Party GFSI Certifications, HACCP control documents and must have a full supplier disclosure regarding the safety of their materials. We have been taking great lengths to further protect pets &amp; their parents from Avian Influenza. Our poultry suppliers are part of the National Poultry Improvement Plan (NPIP), which is a collaborative program involving poultry industry, state, and federal authorities that aims to monitor and stop the spread of dangerous diseases like avian influenza in captive birds, especially those raised for food. The birds are regularly tested for avian influenza, and any flocks with positive birds - even if there are only a few - are euthanized to further prevent spread of the disease. The birds are housed in open enclosures to prevent exposure to disease from wild birds and to limit possible transmission between captive flocks. Only healthy birds that test negative prior to slaughter are being processed. Our suppliers have also implemented enhanced biosecurity measures, including PPE for personnel that come into contact with birds, limiting personnel onsite, and detailed procedures minimizing risks for vehicles that enter the property.We’ve also conducted an extensive review of our supply chain and can confirm that Vital Essentials is not implicated in any recalls related to avian influenza, and we do not source poultry from any of the affected areas. Our suppliers are fully committed to maintaining the health of their flocks and will continue to follow all recommendations to prevent avian influenza. As this is a rapidly evolving situation, we will continue to monitor all available information on this topic and update protocols as necessary. We are confident in the safety of our products, and we appreciate you placing your trust in us to provide your pets with the highest quality raw food and treats. Regards,Your Partners at Vital Essentials

Vital Essentials is fully committed to maintaining the highest standards of food safety and quality

Vital Essentials' Commitment to Food Safety and Quality

Vital Essentials Quality and Safety Commitment

Green Bay, WI, April 11, 2023—Vital Essentials, the flagship brand of the Carnivore Meat Company, announced a strategic partnership with NEMA, Inc., to expand the company’s sales teams and foster greater connection with more retail partners across the country. Vital Essentials has been a pioneer in the raw, freeze-dried and frozen pet foods category. Its vast variety of dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. As the leading manufacturer’s representative and consulting firm in the eastern half of the United States and with a combined 320 years of pet industry experience, NEMA, Inc. will help Vital Essentials reach more retailers across the country.“As we look to expand operations and connect with more retail partners across the country, NEMA will help us achieve that goal,” said Nick Ebert, Vice President of Sales at Vital Essentials. “Mark and the NEMA team are experts in the pet industry. Their deep industry expertise will help expand our sales touchpoints, increase our revenue, and allow us to continue to be the premier provider of raw, freeze-dried pet food. Our expectation is that Vital Essentials will be the most compelling and customer centric brand in the industry and NEMA helps us to bring that to life”The partnership will increase Vital Essentials’ market share in the eastern half of the country and increase the customer facing sales team for Vital Essentials to a great degree. The NEMA service area expands through 37 states, with a team of 14 business development professionals covering 75% of the population in the USA.“As the leader in the raw pet foods space, we are proud to partner with Vital Essentials and help support their growth,” said Mark Pustizzi, Owner of NEMA Pet Associates. “We believe in their mission to only offer the finest quality butcher cut protein and we look forward to helping them expand their offerings across our focus markets.”This announcement comes on the heels of a rebrand for Vital Essentials. Just last week, Vital Essentials unveiled its new packaging at the Global Pet Expo at the Orange County Convention Center in Orlando, Florida. The award-winning dog, cat food and treats unwrapped a new look highlighting premium kraft paper packaging to resemble the experience of visiting a butcher shop for butcher cut protein. The new packaging will arrive at retail this spring.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About NEMA Inc. NEMA, Inc. is a manufacturer’s rep group founded in 1977. We have grown our service area to 37 States East of the Rockies. Our relationships span manufacturers, distributors, and every type of pet product retailer. We lead all other brokers with the most experienced sales team with industry leading experience and relationships. Our sales team is made up 13 industry leading specialists with over 320 years of combined experience specifically in the pet industry. We offer a class leading sales team equipped with the latest technology for maximum efficiency and productivity in the marketplace. Our goal is to provide our distinctly unique expertise to our manufacturer partners, and every customer in the channel to result in the growth of healthy, happy, successful pet parents.### Media Contact: Brianna M. Gillard <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106

NEMA Sales Group

Discover Vital Essentials' strategic collaboration with NEMA Inc. Expanding sales presence for premium pet products. Learn more.

Vital Essentials Announces Collaboration with NEMA, Inc.

Vital Essentials Announces Strategic Collaboration with NEMA, Inc. To Expand Sales Presence 

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONGGreen Bay, WI, March 20, 2024—Vital Essentials®, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, Chief Commercial Officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_210f/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  ###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONG

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

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