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Dear Valued Customers,We understand public concern surrounding the recent avian influenza (HPAI) outbreaks and their potential impact on the raw pet food industry - and ultimately, our pets’ health. As a team full of pet parents ourselves, we believe in open and honest communication with our valued customers, and we appreciate the opportunity to provide you with more information on Vital Essentials&#39; to commitment to food safety &amp; quality.Vital Essentials is fully committed to maintaining the highest standards of food safety and quality. We go to great lengths to ensure the quality and safety of our products. To ensure the highest level of safety, every ingredient supplier undergoes a rigorous approval process that includes 3rd Party GFSI Certifications, HACCP control documents and must have a full supplier disclosure regarding the safety of their materials. We have been taking great lengths to further protect pets &amp; their parents from Avian Influenza. Our poultry suppliers are part of the National Poultry Improvement Plan (NPIP), which is a collaborative program involving poultry industry, state, and federal authorities that aims to monitor and stop the spread of dangerous diseases like avian influenza in captive birds, especially those raised for food. The birds are regularly tested for avian influenza, and any flocks with positive birds - even if there are only a few - are euthanized to further prevent spread of the disease. The birds are housed in open enclosures to prevent exposure to disease from wild birds and to limit possible transmission between captive flocks. Only healthy birds that test negative prior to slaughter are being processed. Our suppliers have also implemented enhanced biosecurity measures, including PPE for personnel that come into contact with birds, limiting personnel onsite, and detailed procedures minimizing risks for vehicles that enter the property.We’ve also conducted an extensive review of our supply chain and can confirm that Vital Essentials is not implicated in any recalls related to avian influenza, and we do not source poultry from any of the affected areas. Our suppliers are fully committed to maintaining the health of their flocks and will continue to follow all recommendations to prevent avian influenza. As this is a rapidly evolving situation, we will continue to monitor all available information on this topic and update protocols as necessary. We are confident in the safety of our products, and we appreciate you placing your trust in us to provide your pets with the highest quality raw food and treats. Regards,Your Partners at Vital Essentials

Vital Essentials is fully committed to maintaining the highest standards of food safety and quality

Vital Essentials' Commitment to Food Safety and Quality

Vital Essentials Quality and Safety Commitment

Green Bay, WI – September 8, 2025 – <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">Vital Essentials</a>®, the flagship brand of <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">Carnivore Meat Company</a> and trusted leader in raw pet nutrition, announced its launch into<a href="https://www.petsuppliesplus.com/brands/vital-essentials?utm_source=ve_website&amp;utm_medium=press_room&amp;utm_campaign=vital+essentials+launch" target="_self" linktype="url"> Pet Supplies Plus</a> locations across the U.S. Beginning this month, pet parents can now find a comprehensive selection of Vital Essentials’ freeze-dried raw dog and cat food and treats at more than 725 neighborhood stores nationwide, as well as on the Pet Supplies Plus website.The partnership represents a strategic expansion for Vital Essentials, which has long been recognized for its close relationships with independent and specialty pet retailers. Pet Supplies Plus, a leading pet retailer known for being a staple within the communities it serves and having friendly, knowledgeable staff, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.“Vital Essentials was built alongside indie retailers and neighborhood pet, so expanding into Pet Supplies Plus feels like an evolution that honors our foundation,” said Heather Govea, CEO of Carnivore Meat Company. “This partnership means more families will have easier access to raw nutrition while we continue building on the trust and loyalty that started in specialty retail.”A range of raw protein formats will be available in freeze-dried raw including Crunchy Nibs, Soft Nibs, and Patties, giving pet parents variety and flexibility as they look to increase their pets’ protein intake.“Providing pet parents with everything they need for their furry, scaly or feathery friends will always be our number one priority, and this partnership with Vital Essentials further enables us to do that,” shared Chris Rowland, CEO of Pet Supplies Plus. “Now we are offering another premium option for our neighbors that will support the health and well-being of pets in our communities.”With this expansion, Vital Essentials continues its mission to democratize raw feeding and help pet parents see transformative health benefits by incorporating as little as 20% raw protein into their pets&#39; diets. For more information on Vital Essentials products and to find a retailer near you, visit <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">VitalEssentials.com</a>.--About Carnivore Meat Company Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company&#39;s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials®, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America&#39;s Fastest-Growing Private Companies. Learn more at <a href="http://carnivoremeat.com/" linktype="url">CarnivoreMeat.com</a>. About Pet Supplies Plus Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with pet essentials, including a wide selection of over 11,000 products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest pet retail franchise with over 725 locations and counting, Pet Supplies Plus makes shopping local simple. For more information, visit <a href="http://www.petsuppliesplus.com/" linktype="url">www.petsuppliesplus.com</a>.

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

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Vital Essentials' Commitment to Food Safety and Quality

Vital Essentials® Expands into Pet Supplies Plus, Bringing Raw Nutrition to More Than 725 Neighborhood Pet Stores Nationwide

Vital Essentials' Commitment to Food Safety and Quality

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