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GREEN BAY, WI (March 13, 2018) – The votes came in at an astounding pace when cat parents were asked about some new product options for <a href="/home-interest-cat" uuid="eee5910a-3df6-4a3f-af51-b707c94c74cb" target="_self" linktype="story">Frozen and Freeze-Dried Entrees</a>, helping determine new package sizes for this growing brand of freeze-dried and frozen raw cat food.“Consumer feedback about the frozen food told us that cat parents were looking for something a little larger in size, but not too big” commented VP of Sales and Marketing, Kevin Malnor.  “This led us to re-think all of our package sizes.  So, we took it to the masses.  The feedback was overwhelming in terms of the volume of responses we received along with strong preference for specific package sizes.”As a result of so many engaged cat parents, three new cat food entree package sizes will debut at the Global Pet Expo.  All entrees will be available in four great options – Rabbit, Duck, Turkey and Chicken.<a href="https://develop-vital-essentials.vercel.app/collections/cat-frozen-entrees#cat-frozen-entrees-mini-patties" target="_self" linktype="url">Vital Cat Frozen Mini Patties, 28 oz</a>  – The leader among cat parents for new Vital Cat options!  Here’s what they had to say….<ul><li>“Portions are already pre-measured and the mini patties are easy to feed” </li><li>“I’m feeding a healthier meal every day with Vital Cat frozen entrees” </li><li>“Larger packages are more economical”</li></ul><a href="https://develop-vital-essentials.vercel.app/collections/cat-frozen-entrees#cat-frozen-entrees-mini-patties" target="_self" linktype="url">Vital Cat Freeze-Dried Mini Patties, 8 oz</a> – The freeze-dried counterpart to the frozen mini patties will also be available in a new package size.  “I love the idea of these package sizes!  [It] allows me to purchase several proteins to rotate and keep meal time interesting!,” commented one cat parent. Smaller package sizes also means fresher product.  Mini patties are a convenient, no fuss way to feed – no measuring and easy portion control.  Plus, freeze-dried mini patties are designed to be rehydrated to create a soft, moist entrée option similar to frozen, but without the thaw time.

The votes came in at an astounding pace when cat parents were asked about new product options for Vital Cat™ entrees of freeze-dried and frozen cat food.

Press Room l Cat Parents Speak on Behalf of Their Feline Family Members

Cat Parents Speak on Behalf of Their Feline Family Members

Green Bay WI, August 16, 2019 - Products in the Vital Essentials® line will be undergoing some changes, advancing sustainability initiatives to significantly reduce the total volume of packaging material consumed in daily manufacturing operations.  The efforts to reduce the overall volume of packaging material will span across all of the rapidly growing brands - <a href="https://www.vitalessentialsraw.com/dog/all-dog-products/" target="_blank" linktype="url">Vital Essentials®</a>, VE RAW BAR and <a href="https://www.vitalessentialsraw.com/cat/all-cat-products/" target="_blank" linktype="url">Vital Cat™</a>, which are sold at more than 6,000 independent pet specialty <a href="https://www.vitalessentialsraw.com/where-to-buy/" target="_blank" linktype="url">retailers</a> in the US, online at Chewy.com and Amazon, and in 14 international markets across the globe. The first phase will take effect on October 1, 2019 with new product packaging and shipping materials used for the company’s <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR</a> freeze-dried snacks for cats and dogs.  “New product packaging will reduce the amount of plastic usage by 15%,” stated Brian Lakari, VP Operations. In conjunction with this change, master shipping cases will be converted to 100% recycled cardboard.  Case configurations are also being adjusted to increase pack density, reducing overall box usage by 30% per year.  “Taking into account our rapidly ascending sales trajectory, the impacts of decisions we make today will be even greater into the future as we continue to grow,” commented Lakari. This is good news for the company’s distribution center as well as their national and international distributors.  These changes will decrease the warehouse space required by one-third for each VE RAW BAR product warehoused. “We’re looking at making incremental changes across the company so we can be better stewards of our resources and at the same time, reduce our overall impact on the environment,” said <a href="https://www.linkedin.com/in/lannyviegut/" target="_blank" linktype="url">Lanny Viegut</a>, CEO and Owner.  “We continue to challenge our team to get better and be better.  Our hope is that these measures will aid in offsetting rising costs in other areas of our business.”

 The efforts to reduce the overall volume of packaging material will span across all of the rapidly growing brands - Vital Essentials, VE RAW BAR and Vital Cat.

Press Room l Vital Essentials® Reduces Packaging Material By 30 Percent, Advancing Sustainability

Vital Essentials Reduces Packaging Material By 30 Percent, Advancing Sustainability

Vital Essentials® Reduces Packaging Material By 30 Percent, Advancing Sustainability

Green Bay, WI – April 22, 2026 – <a href="https://www.carnivoremeat.com" linktype="url">Carnivore Meat Company</a>, a leader in premium raw frozen and freeze-dried pet nutrition and parent company of <a href="https://www.vitalessentials.com/?utm_source=blog_post&amp;utm_medium=organic&amp;utm_campaign=Lindsey_Meyers_Announcment" target="_self" linktype="url">Vital Essentials</a>, today announced the appointment of Lindsay Meyers as Vice President of Technical Services. A respected leader in the pet food industry, Meyers brings more than a decade of experience in minimally processed pet nutrition, spanning quality, food safety, regulatory compliance, and product innovation.In her new role, Meyers will lead the company’s technical services organization, overseeing food safety, quality assurance, nutrition, formulation, and compliance. Her appointment reflects Carnivore Meat Company’s continued investment in advancing product integrity and nutritional excellence as the raw pet food category evolves.“Lindsay’s appointment represents an important step forward in our commitment to delivering the highest standards of quality and nutrition,” said Heather Govea, CEO of Carnivore Meat Company. “As the category continues to grow and face increased scrutiny, we are intentionally raising the bar and investing in the expertise needed to lead with confidence. Lindsay will play a key role in advancing our technical capabilities and supporting our retail and private label partners.”Meyers joins Carnivore Meat Company from Primal Pet Foods, where she most recently served as Vice President of Quality, Nutrition, and Compliance. Throughout her career, she has led cross-functional teams across multiple manufacturing facilities and played an instrumental role in strengthening food safety systems, regulatory processes, and product development initiatives. Her professional journey began in veterinary medicine and later expanded into sales and technical leadership, providing her with a unique perspective on the needs of retailers, partners, and pet parents.“Dogs and cats have always been at the center of my career, first in veterinary medicine and then in pet food,” said Meyers. “Carnivore Meat Company has long stood out for its innovation and longevity in the minimally processed nutrition space. After visiting the Green Bay facilities and getting to know the team, it was clear that the passion and pride behind the brand are truly special. I am excited to support and empower our talented technical teams as we continue to advance food safety, optimize nutrition, and deliver products that retailers and pet parents can trust.”Meyers’ leadership will further strengthen collaboration with independent pet retailers, distributors, and private label partners by enhancing transparency and providing education around the complexities of producing minimally processed pet food. Her appointment also underscores the company’s proactive approach to continuous improvement, ensuring that Carnivore Meat Company remains at the forefront of innovation and excellence within the raw nutrition category. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company&#39;s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials®, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America&#39;s Fastest-Growing Private Companies. Learn more at <a href="http://carnivoremeat.com/" linktype="url">CarnivoreMeat.com</a>.

Carnivore Meat Company, a leader in premium raw frozen and freeze-dried pet nutrition and parent company of Vital Essentials, today announced the appointment of Lindsay Meyers as Vice President of Technical Services.

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Cat Parents Speak on Behalf of Their Feline Family Members

Vital Essentials Reduces Packaging Material By 30 Percent, Advancing Sustainability

Carnivore Meat Company Appoints Lindsay Meyers as Vice President of Technical Services

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