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<a href="https://www.vitalessentials.com/" target="_blank" linktype="url">Vital Essentials</a>, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, will arrive at Global Pet Expo 2026 with its most ambitious brand moment to date. The company will introduce Protein Powered Vitality, a new creative platform designed to reinforce the brand’s foundational belief that exceptional pet nutrition starts with what’s in the bowl: meat, organs, and bone. The campaign brings that philosophy to life through a bold, ingredient-first message that reflects what has always set Vital Essentials apart: simple, whole-animal protein without fillers or unnecessary additives.Throughout the show, the Vital Essentials team will engage in conversations around the evolving raw nutrition category. With gently cooked and air-dried products gaining traction, understanding how processing methods affect nutritional integrity has become increasingly important for both retailers and pet parents. At the booth, the team will walk attendees through the role processing plays in nutrient retention and why Vital Essentials’ freeze-dried approach preserves the protein, vitamins, and natural benefits pets are designed to thrive on.A key product debut at the show will be Crunchy Micro Nibs for Cats, a new format created specifically for feline feeding habits. The product introduces smaller, protein-rich freeze-dried bites designed to deliver variety and balanced nutrition without sacrificing ingredient quality. Crunchy Micro Nibs will launch new novel protein blends in a 12 oz. format, with select varieties available in 25 oz. bags for multi-cat households.<img alt="Packaging of Raw Bar Vital Essentials Silver Carp Filet dog treat, featuring freeze-dried fish within a clear, resealable bag." src="https://a-us.storyblok.com/f/1002562/878x602/ca711a6af4/silver-carp-filet.jpg" title="" />Vital Essentials will also highlight a strong lineup of product innovation. This includes expanded 3 lb. bag formats of customer-favorite recipes, giving multi-pet households and frequent feeders a more convenient and economical option. The brand is introducing four new additions to its RAW Bar lineup: Chicken Necks, Turkey Hearts, Silver Carp, and Beef Tendon. Quail Soft Nibs will expand as a Neighborhood Pet exclusive, reinforcing Vital Essential’s continued commitment to supporting independent pet retailers.Attendees are invited to visit Vital Essentials at booth #458 during Global Pet Expo to learn more about the brand’s latest innovations, retail opportunities, and the evolving role of raw nutrition in the modern pet food category.

Vital Essentials Unveils ‘Protein Powered Vitality’ and New Product Innovations at Global Pet Expo

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30thGREEN BAY, WI (September 18, 2024) – <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials</a>, the flagship brand of Carnivore Meat Company, is excited to announce its extended celebration of Neighborhood Pet Store Day with exclusive in-store buy-one-get-one offers on Butcher Cut Protein food, toppers, and treats for dogs and cats from September 28th to 30th. This promotion is part of Neighborhood Pet Store Day, honoring the contributions of independent pet retailers who play a vital role in their communities by providing pet owners with essential education and support.Neighborhood Pet Store Day is a celebration of the independent pet retailers who serve as the backbone of the pet industry. These retailers provide personalized services, expert advice, and enrich the idea of community by supporting local economies. By fostering relationships with customers and prioritizing the well-being of pets, independent pet retailers create a trusted space for pet owners to find high-quality products and care.“We are thrilled to participate in Neighborhood Pet Store Day. It is important to highlight the incredible value that our independent retailers bring to their communities” said Heather Govea, CEO of Carnivore Meat Company. “These retailers go above and beyond in educating pet owners and supporting the well-being of pets. It’s an honor for Vital Essentials to celebrate their dedication,” said Govea.Vital Essentials has been a pioneer in raw pet nutrition since 2009, with its focus on premium Butcher Cut Protein, superior nutrition, and accessibility. The company&#39;s minimal processing techniques preserve the nutritional integrity of whole-animal ingredients, delivering high-quality, nutrient-rich diets that promote tangible health benefits for pets. With a diverse range of products for both dogs and cats—including complete meals, toppers, and treats—Vital Essentials makes raw feeding accessible for all pet owners.Visit the Vital Essentials’ <a href="https://www.vitalessentials.com/where-to-buy" linktype="url">store locator</a> to find your closest retailer and take advantage of this special offer,  from September 28th to 30th.For more information about Carnivore Meat Company, please visit <a href="http://www.carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials®</a> and<a href="https://www.vitalessentials.com/collections/dog-raw-bar" linktype="url"> VE RAW BAR </a>distributed to more than 7,000 nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" linktype="url">carnivoremeat.com.</a> Media ContactShayla DoaneFACTEUR PR for Vital Essentials516-468-4057vitalessentials@facteurpr.com

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30th

Vital Essentials to Participate in Neighborhood Pet Store Day with BOGO Offers on Award-Winning Pet Foods

This partnership will help to expand the Vital Essentials market presence in the Western portion of the United States Green Bay, WI, August 16, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a new strategic partnership with Wilson &amp; Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.This partnership will further accelerate market growth for Vital Essentials by leaning into the well established relationships that Wilson &amp; Associates has carefully crafted over the years. Additionally, it will increase the company’s current sales staff particularly in the western US and Canadian markets.“As we work to build a future of vitality for pets &amp; their humans, Wilson &amp; Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We know through our success in the eastern half of the US that leveraging a professional selling force like Wilson &amp; Associates can have a hugely positive impact on our brand development.”The partnership will also provide Wilson &amp; Associates with a premium freeze-dried and frozen raw offering that leads in quality, production capacity and variety to best serve the needs of pets. Vital Essentials’s butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson &amp; Associates represents today.&quot;Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 Western States and Canada,” said Jerry Wilson, President of Jerry Wilson &amp; Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”This partnership follows an initial expansion of the sales team this past Spring with the announcement of Vital Essentials working with NEMA, Inc., furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go to provider of raw food products for pets.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Wilson &amp; AssociatesJerry Wilson &amp; Associates, Inc. is an Independent Manufacturers Representative Firm that has been serving the Pet &amp; Animal Health Industries for over 30 years. Their combined staff of 9 Sales Associates has over 300+ years of Pet Industry experience in Retail, Wholesale, and MFG Sales &amp; Management. They proudly represent Leading Brands to the Pet Specialty &amp; Farm/Feed Trades in the Western U.S. and Canada.###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>(786) 897-7106

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

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Vital Essentials Unveils ‘Protein Powered Vitality’ and New Product Innovations at Global Pet Expo

Vital Essentials to Participate in Neighborhood Pet Store Day with BOGO Offers on Award-Winning Pet Foods

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

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