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Green Bay, WI, April 11, 2023—Vital Essentials, the flagship brand of the Carnivore Meat Company, announced a strategic partnership with NEMA, Inc., to expand the company’s sales teams and foster greater connection with more retail partners across the country. Vital Essentials has been a pioneer in the raw, freeze-dried and frozen pet foods category. Its vast variety of dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. As the leading manufacturer’s representative and consulting firm in the eastern half of the United States and with a combined 320 years of pet industry experience, NEMA, Inc. will help Vital Essentials reach more retailers across the country.“As we look to expand operations and connect with more retail partners across the country, NEMA will help us achieve that goal,” said Nick Ebert, Vice President of Sales at Vital Essentials. “Mark and the NEMA team are experts in the pet industry. Their deep industry expertise will help expand our sales touchpoints, increase our revenue, and allow us to continue to be the premier provider of raw, freeze-dried pet food. Our expectation is that Vital Essentials will be the most compelling and customer centric brand in the industry and NEMA helps us to bring that to life”The partnership will increase Vital Essentials’ market share in the eastern half of the country and increase the customer facing sales team for Vital Essentials to a great degree. The NEMA service area expands through 37 states, with a team of 14 business development professionals covering 75% of the population in the USA.“As the leader in the raw pet foods space, we are proud to partner with Vital Essentials and help support their growth,” said Mark Pustizzi, Owner of NEMA Pet Associates. “We believe in their mission to only offer the finest quality butcher cut protein and we look forward to helping them expand their offerings across our focus markets.”This announcement comes on the heels of a rebrand for Vital Essentials. Just last week, Vital Essentials unveiled its new packaging at the Global Pet Expo at the Orange County Convention Center in Orlando, Florida. The award-winning dog, cat food and treats unwrapped a new look highlighting premium kraft paper packaging to resemble the experience of visiting a butcher shop for butcher cut protein. The new packaging will arrive at retail this spring.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About NEMA Inc. NEMA, Inc. is a manufacturer’s rep group founded in 1977. We have grown our service area to 37 States East of the Rockies. Our relationships span manufacturers, distributors, and every type of pet product retailer. We lead all other brokers with the most experienced sales team with industry leading experience and relationships. Our sales team is made up 13 industry leading specialists with over 320 years of combined experience specifically in the pet industry. We offer a class leading sales team equipped with the latest technology for maximum efficiency and productivity in the marketplace. Our goal is to provide our distinctly unique expertise to our manufacturer partners, and every customer in the channel to result in the growth of healthy, happy, successful pet parents.### Media Contact: Brianna M. Gillard <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106

NEMA Sales Group

Discover Vital Essentials' strategic collaboration with NEMA Inc. Expanding sales presence for premium pet products. Learn more.

Vital Essentials Announces Collaboration with NEMA, Inc.

Vital Essentials Announces Strategic Collaboration with NEMA, Inc. To Expand Sales Presence 

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30thGREEN BAY, WI (September 18, 2024) – <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials</a>, the flagship brand of Carnivore Meat Company, is excited to announce its extended celebration of Neighborhood Pet Store Day with exclusive in-store buy-one-get-one offers on Butcher Cut Protein food, toppers, and treats for dogs and cats from September 28th to 30th. This promotion is part of Neighborhood Pet Store Day, honoring the contributions of independent pet retailers who play a vital role in their communities by providing pet owners with essential education and support.Neighborhood Pet Store Day is a celebration of the independent pet retailers who serve as the backbone of the pet industry. These retailers provide personalized services, expert advice, and enrich the idea of community by supporting local economies. By fostering relationships with customers and prioritizing the well-being of pets, independent pet retailers create a trusted space for pet owners to find high-quality products and care.“We are thrilled to participate in Neighborhood Pet Store Day. It is important to highlight the incredible value that our independent retailers bring to their communities” said Heather Govea, CEO of Carnivore Meat Company. “These retailers go above and beyond in educating pet owners and supporting the well-being of pets. It’s an honor for Vital Essentials to celebrate their dedication,” said Govea.Vital Essentials has been a pioneer in raw pet nutrition since 2009, with its focus on premium Butcher Cut Protein, superior nutrition, and accessibility. The company&#39;s minimal processing techniques preserve the nutritional integrity of whole-animal ingredients, delivering high-quality, nutrient-rich diets that promote tangible health benefits for pets. With a diverse range of products for both dogs and cats—including complete meals, toppers, and treats—Vital Essentials makes raw feeding accessible for all pet owners.Visit the Vital Essentials’ <a href="https://www.vitalessentials.com/where-to-buy" linktype="url">store locator</a> to find your closest retailer and take advantage of this special offer,  from September 28th to 30th.For more information about Carnivore Meat Company, please visit <a href="http://www.carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" linktype="url">Vital Essentials®</a> and<a href="https://www.vitalessentials.com/collections/dog-raw-bar" linktype="url"> VE RAW BAR </a>distributed to more than 7,000 nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="https://www.carnivoremeat.com/" linktype="url">carnivoremeat.com.</a> Media ContactShayla DoaneFACTEUR PR for Vital Essentials516-468-4057vitalessentials@facteurpr.com

Leader in Pet Nutrition to honor the exceptional customer service independent retailers provide and their commitment to enriching the pet industry from September 28th to 30th

Vital Essentials to Participate in Neighborhood Pet Store Day with BOGO Offers on Award-Winning Pet Foods

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.Green Bay, WI, March 05, 2024—Vital Essentials, the flagship premium raw pet food brand of the Carnivore Meat Company, announced today strategic partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., marking a significant step towards expanding the brand’s premium freeze-dried and frozen pet food distribution in Canada. Anipet Animal Supplies Inc., a family-owned distributor based in Western Canada, alongside Freedom Pet Supplies, the foremost distributor in Eastern Canada, are joining forces with Vital Essentials to widen the brand’s reach and penetrate new market segments throughout the nation.  This collaboration will elevate Vital Essentials presence, ensuring Vital Essentials’ full line of Butcher Cut Protein products are readily accessible to Canadian pet retailers, consumers, and their pets.Nick Ebert, Chief Commercial Officer, “This partnership positions Vital Essentials for expanded distribution of its vast variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring pets are provided the highest quality whole animal protein available.  Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtimes, healthier &amp; shinier coats, and lean &amp; strong muscles for vital lives.  We believe every pet deserves the best, and we’re committed to making that a reality with our new distribution partners in Canada, Anipet and Freedom.”“We were flattered to have been recommended by area retailers to be a representative of Vital Essentials,” said John Ayres, CEO of Freedom Pet Supplies Inc. “Our sales and marketing approach to representation meshed perfectly with Vital Essentials&#39; desire to grow the brand in Canada. And we’re excited to have the commitment of bilingual packaging, allowing us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a household name in the Canadian market.”“Partnering with Vital Essentials is a pivotal moment for Anipet, allowing us to bring innovative, high-quality pet nutrition options to the Canadian market.  It aligns perfectly with our mission to offer the best products for pet health and well-being.  By combining our strong distribution network with Vital Essentials’ premium raw protein, we’re set to meet the growing demand for high-quality pet foods, enhancing the lives of pets and pet owners across Canada.’ says Troy Firth, CEO of Anipet Animal Supplies.Vital Essentials, Anipet Animal Supplies Inc., and Freedom Pet Supplies Inc. have a mutual commitment to superior food quality and safety standards. Through this partnership, all companies will utilize their combined resources of manufacturing excellence, product innovation, sales execution, and distribution to work together to establish Vital Essentials as a leading household pet food brand in Canada.For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.vitalessentials.com</a>. For more information about Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://anipet.com</a> and <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.freedompet.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About Anipet Animal Supplies Inc.Anipet Animal Supplies Inc., headquartered in Western Canada, is a leading distributor of premium pet food and supplies.  With over 44 years of experience, Anipet has established itself as a trusted name in the pet industry.  Under the visionary leadership of CEO Troy Firth, Anipet continues to pioneer innovative solutions that meet the evolving needs of pets and their owners.  At Anipet, we are on a mission to enhance the lives of pets and their families by distributing high-quality, innovative products that promote health, happiness, and longevity.About Freedom Pet Supplies Inc.Freedom Pet Supplies Inc. is a premier distributor of pet food and accessories, located in the heart of Canada.  Dedicated to enhancing the lives of pets and their owners, Freedom Pet Supplies has become synonymous with quality, care, and commitment in the pet supply industry.  Led by a passionate team of pet enthusiasts, Freedom Pet Supplies Inc. prides itself on its customer-centric approach, ensuring that each product we distribute is carefully selected to meet the highest standards of quality and safety.  Our mission is to empower pet owners with the resources, products, and knowledge they need to provide the best possible care for their furry family members.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at Anipet Animal Supplies Inc.Media Contact at Freedom Pet Supplies, Inc.

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Vital Essentials Announces Strategic Collaboration with NEMA, Inc. To Expand Sales Presence

Vital Essentials to Participate in Neighborhood Pet Store Day with BOGO Offers on Award-Winning Pet Foods

Vital Essentials Announces Partnership with Anipet and Freedom for Canadian Expansion