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VE Unveils All-New Look at Global Pet Expo

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The partnership introduces a limited edition bundle, combining Vital Essentials® Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic ToyGreen Bay, WI, March 20, 2024 –  In a groundbreaking collaboration, Vital Essentials® &amp; KONG have announced a partnership that redefines the standards of pet wellness and entertainment. This alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available at independent pet retail partners across the country. “This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” says Nick Ebert, Chief Commercial Officer at Carnivore Meat Company.” We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials’ mission of bringing premium raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”Independent retailers are invited to level up their customer experience with Vital Essentials and KONG through a limited edition co-branded display featuring six units of the exclusive product bundle, which includes a Vital Essentials 14 oz. bag of Freeze-Dried Raw Beef Entree Mini Nibs Dog Food and a medium KONG classic Toy (suggested MSRP $13.99-$15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99). Global Pet Expo 2024 attendees can get the exclusive first look at the Vital Essentials x KONG partnership at booth #454 and place their display tray orders between March 20-22, 2024.<img src="https://a-us.storyblok.com/f/1002562/800x533/18bb043141/webimage-85c55bab-51d8-4189-8db67a77960b535a-1.png" alt="" />“Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtimes,&quot; said KONG Trainer, Sandy Howle. “Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”Vital Essentials has been a pioneer in the raw freeze-dried and frozen pet foods category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. Vital Essentials is on a mission to provide all dog and cat owners with an avenue to purchase high-quality, premium Butcher Cut Protein for their pets.For retailers interested in purchasing the limited edition bundle, call 1-800-743-0322 or contact your distributor. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml">vitalessentials.com</a>. For more information about KONG, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml">kongcompany.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#039;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#039;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#039;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml">carnivoremeat.com</a>.  About KONGKONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml">vitalessentials@facteurpr.com</a>  Media Contact at KONG <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml">KONGCompany.com</a>

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

KONG Partnership Announcement Bundle

Vital Essentials® & KONG Unite to Revolutionize Pet Wellness and Play 

Vital Essentials is the first pet food brand to be available via a frozen food delivery serviceGreen Bay, WI, and Bloomington, MN – Oct. 16, 2023 - Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a partnership with Yelloh (formerly known as Schwan’s Home Delivery). Yelloh, a U.S.-wide, direct-to-consumer company, offers high-quality frozen foods that are convenient for consumers. Both Yelloh and Vital Essentials share the same commitment to superior food quality and safety standards, and through this partnership, both companies will tap into new market opportunities while providing optimal pet wellness to more customers.Vital Essentials has been a leader in providing all pet owners with an avenue to purchase high-quality, premium butcher-cut protein for their pets. This partnership provides Vital Essentials with the opportunity to provide pet consumers, who may not have visibility to the brand today, a premium product offering in the frozen and freeze-dried dog food business.“Through a partnership with Yelloh, Vital Essentials is firmly positioned to push forward its commitment to providing butcher-cut, premium proteins to all pet owners looking to provide their pets with the highest quality in frozen and freeze-dried food,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We are on a mission to build a future of VITALity for pets and their humans, and this is a great way for Vital Essentials to broaden our offering scope,” said Ebert.As a pioneer in frozen food delivery, Yelloh is consistently leading the meal delivery market in innovation and transformation, positioning them favorably to capture new market opportunities. In addition to working with the first pet food brand to offer frozen food delivery service, Yelloh will now acquire a new market segment of pet owners looking to provide their pets with the highest quality, butcher-cut protein. Bernardo Santana, Chief Customer Officer at Yelloh, said, “We are excited to partner with Vital Essentials through our Partner Pick program and strengthen our offerings with the highest quality of whole-animal protein for our customers’ pets. Through this program, we look to curate unique and exciting culinary delights from favorite, pioneering brands who share the same entrepreneurial spirit rooted in our company’s history. As we continue on our reinvention journey, we look forward to expanding this new channel and bringing Vital Essentials high-quality pet products to households across America.”Select Vital Essentials frozen and freeze-dried product will be available for purchase and shipment through the Yelloh website on October 15. For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com">www.vitalessentialsraw.com</a>. <hr>About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#039;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#039;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#039;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com">carnivoremeat.com</a>. About Yelloh Yelloh, formerly known as Schwan’s Home Delivery, has a renewed passion for bringing frozen convenience to neighborhoods across America. With quality service and hundreds of appetizing eats, there are options fit for every taste and occasion including premium meats, meals, snacks, and treats. From Marvin Schwan’s first yellow truck to our modern-day fleet of Yelloh freezers- on-wheels, we’ve been pioneering frozen food delivery for over 70 years. Based in Minnesota, the company employs about 3,000 dedicated workers in more than 250 local hubs, delivering nationwide to its dedicated customers in iconic yellow trucks and via direct ship. To learn more or start shopping and fill your Freezer Full of Happy, visit <a href="http://Yelloh.com">Yelloh.com</a>.### Media Contact at Vital EssentialsBrianna M. Gillard FACTEUR PR <a href="mailto:vitalessentials@facteurpr.com">vitalessentials@facteurpr.com</a> (786) 897-7106 Media Contact at Yelloh<a href="mailto:media@cygnusdelivers.com">media@cygnusdelivers.com</a>

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country 

Yelloh Partnership for Frozen Delivery

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country

New branding and packaging signal premium quality to uncompromising pet owners looking for the protein pets need Green Bay, WI, June 15, 2023 – Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.<img src="https://a-us.storyblok.com/f/1002562/2640x2000/bae4801152/ve-launches-freeze-dried-raw-pet-food-rebrand.jpg" alt="" />Vital Essentials has been a pioneer in freeze-dried and frozen raw pet food since 2009 – sourcing only whole-animal, butcher cut protein that is minimally processed to preserve vital nutrients and minerals for the diet pets need to live their best lives. With an extensive range of high-quality proteins in food entrees, protein mix-in toppers, raw bar snacks, and treats, Vital Essentials ensures that every pet’s dietary needs are met.For pet owners looking for care without compromise, the rebrand makes it easy to find premium protein to support more energetic playtimes, healthier skin, shinier coats, stronger teeth, and gut health. The packaging features brown kraft paper and twine, as one finds in a local butcher shop, along with animal icon view-through windows showcasing each protein variety. The rebrand also introduces &quot;Tabby,&quot; an icon that at once symbolizes a butcher shop ticket and a cherished pet.Lanny Viegut, CEO of Carnivore Meat Company, reflected on the journey leading to the rebrand, “I’ve always believed in the importance of minimally-processed, premium protein, for the health of dogs and cats. We wanted to make it easier for uncompromising pet owners to feed their pets the protein they need and this rebrand does just that, it brings the butcher shop to the pet shop.”The brand relaunch goes beyond packaging to include a renewed focus on forging deeper relationships with Vital Essentials’ customers and consumers. “There are so many brands out there, but we believe that only Vital Essentials offers the Butcher Cut protein pets need,” said Viegut. “As we say in our offices, there are no shortcuts, only butcher cuts – and we’re committed to helping our retailer partners bring the best quality protein to their customers.”Look for Vital Essentials butcher cut protein in-store at a retailer near you and on-line at vitalessentialsraw.com, Amazon, and Chewy.<hr>About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats based in Green Bay, Wisconsin. A raw pet food pioneer, the company&#039;s freeze-dried and frozen product divisions supply private label, co-packing, and ingredients to customers globally. The company&#039;s growing brands include Vital Essentials®, VE RAW BAR, and Nature’s Advantage – distributed to more than 7,000 retailers in the US, online, and in 14 international markets. Carnivore Meat Company has been recognized for its growth and manufacturing excellence with several recent awards including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#039;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and the Inc 5000 Fastest Growing Private Companies list. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com">carnivoremeat.com</a>.###Media Contact:Reena S. GoodwinFACTEUR PR for Vital Essentials<a href="mailto:vitalessentials@facteurpr.com">vitalessentials@facteurpr.com</a>216-302-8485

vital essentials launches rebranded packaging for freeze dried dog food freeze dried cat food

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

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Vital Essentials® & KONG Unite to Revolutionize Pet Wellness and Play

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country

Vital Essentials Launches Rebrand of its Butcher Cut Protein Freeze-Dried Raw Pet Food

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