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Green Bay, WI – September 8, 2025 – <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">Vital Essentials</a>®, the flagship brand of <a href="https://www.carnivoremeat.com/" target="_self" linktype="url">Carnivore Meat Company</a> and trusted leader in raw pet nutrition, announced its launch into<a href="https://www.petsuppliesplus.com/brands/vital-essentials?utm_source=ve_website&amp;utm_medium=press_room&amp;utm_campaign=vital+essentials+launch" target="_self" linktype="url"> Pet Supplies Plus</a> locations across the U.S. Beginning this month, pet parents can now find a comprehensive selection of Vital Essentials’ freeze-dried raw dog and cat food and treats at more than 725 neighborhood stores nationwide, as well as on the Pet Supplies Plus website.The partnership represents a strategic expansion for Vital Essentials, which has long been recognized for its close relationships with independent and specialty pet retailers. Pet Supplies Plus, a leading pet retailer known for being a staple within the communities it serves and having friendly, knowledgeable staff, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.“Vital Essentials was built alongside indie retailers and neighborhood pet, so expanding into Pet Supplies Plus feels like an evolution that honors our foundation,” said Heather Govea, CEO of Carnivore Meat Company. “This partnership means more families will have easier access to raw nutrition while we continue building on the trust and loyalty that started in specialty retail.”A range of raw protein formats will be available in freeze-dried raw including Crunchy Nibs, Soft Nibs, and Patties, giving pet parents variety and flexibility as they look to increase their pets’ protein intake.“Providing pet parents with everything they need for their furry, scaly or feathery friends will always be our number one priority, and this partnership with Vital Essentials further enables us to do that,” shared Chris Rowland, CEO of Pet Supplies Plus. “Now we are offering another premium option for our neighbors that will support the health and well-being of pets in our communities.”With this expansion, Vital Essentials continues its mission to democratize raw feeding and help pet parents see transformative health benefits by incorporating as little as 20% raw protein into their pets&#39; diets. For more information on Vital Essentials products and to find a retailer near you, visit <a href="/home" uuid="780fd67e-5754-496f-9896-af3668bdb678" target="_self" linktype="story">VitalEssentials.com</a>.--About Carnivore Meat Company Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in North America. The company&#39;s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials®, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America&#39;s Fastest-Growing Private Companies. Learn more at <a href="http://carnivoremeat.com/" linktype="url">CarnivoreMeat.com</a>. About Pet Supplies Plus Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with pet essentials, including a wide selection of over 11,000 products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest pet retail franchise with over 725 locations and counting, Pet Supplies Plus makes shopping local simple. For more information, visit <a href="http://www.petsuppliesplus.com/" linktype="url">www.petsuppliesplus.com</a>.

Vital Essentials® Expands into Pet Supplies Plus, Bringing Raw Nutrition to More Than 725 Neighborhood Pet Stores Nationwide

GREEN BAY, WI (March 13, 2018) – The votes came in at an astounding pace when cat parents were asked about some new product options for <a href="/home-interest-cat" uuid="eee5910a-3df6-4a3f-af51-b707c94c74cb" target="_self" linktype="story">Frozen and Freeze-Dried Entrees</a>, helping determine new package sizes for this growing brand of freeze-dried and frozen raw cat food.“Consumer feedback about the frozen food told us that cat parents were looking for something a little larger in size, but not too big” commented VP of Sales and Marketing, Kevin Malnor.  “This led us to re-think all of our package sizes.  So, we took it to the masses.  The feedback was overwhelming in terms of the volume of responses we received along with strong preference for specific package sizes.”As a result of so many engaged cat parents, three new cat food entree package sizes will debut at the Global Pet Expo.  All entrees will be available in four great options – Rabbit, Duck, Turkey and Chicken.<a href="https://develop-vital-essentials.vercel.app/collections/cat-frozen-entrees#cat-frozen-entrees-mini-patties" target="_self" linktype="url">Vital Cat Frozen Mini Patties, 28 oz</a>  – The leader among cat parents for new Vital Cat options!  Here’s what they had to say….<ul><li>“Portions are already pre-measured and the mini patties are easy to feed” </li><li>“I’m feeding a healthier meal every day with Vital Cat frozen entrees” </li><li>“Larger packages are more economical”</li></ul><a href="https://develop-vital-essentials.vercel.app/collections/cat-frozen-entrees#cat-frozen-entrees-mini-patties" target="_self" linktype="url">Vital Cat Freeze-Dried Mini Patties, 8 oz</a> – The freeze-dried counterpart to the frozen mini patties will also be available in a new package size.  “I love the idea of these package sizes!  [It] allows me to purchase several proteins to rotate and keep meal time interesting!,” commented one cat parent. Smaller package sizes also means fresher product.  Mini patties are a convenient, no fuss way to feed – no measuring and easy portion control.  Plus, freeze-dried mini patties are designed to be rehydrated to create a soft, moist entrée option similar to frozen, but without the thaw time.

The votes came in at an astounding pace when cat parents were asked about new product options for Vital Cat™ entrees of freeze-dried and frozen cat food.

Press Room l Cat Parents Speak on Behalf of Their Feline Family Members

Cat Parents Speak on Behalf of Their Feline Family Members

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.Green Bay, WI, March 05, 2024—Vital Essentials, the flagship premium raw pet food brand of the Carnivore Meat Company, announced today strategic partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., marking a significant step towards expanding the brand’s premium freeze-dried and frozen pet food distribution in Canada. Anipet Animal Supplies Inc., a family-owned distributor based in Western Canada, alongside Freedom Pet Supplies, the foremost distributor in Eastern Canada, are joining forces with Vital Essentials to widen the brand’s reach and penetrate new market segments throughout the nation.  This collaboration will elevate Vital Essentials presence, ensuring Vital Essentials’ full line of Butcher Cut Protein products are readily accessible to Canadian pet retailers, consumers, and their pets.Nick Ebert, Chief Commercial Officer, “This partnership positions Vital Essentials for expanded distribution of its vast variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring pets are provided the highest quality whole animal protein available.  Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtimes, healthier &amp; shinier coats, and lean &amp; strong muscles for vital lives.  We believe every pet deserves the best, and we’re committed to making that a reality with our new distribution partners in Canada, Anipet and Freedom.”“We were flattered to have been recommended by area retailers to be a representative of Vital Essentials,” said John Ayres, CEO of Freedom Pet Supplies Inc. “Our sales and marketing approach to representation meshed perfectly with Vital Essentials&#39; desire to grow the brand in Canada. And we’re excited to have the commitment of bilingual packaging, allowing us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a household name in the Canadian market.”“Partnering with Vital Essentials is a pivotal moment for Anipet, allowing us to bring innovative, high-quality pet nutrition options to the Canadian market.  It aligns perfectly with our mission to offer the best products for pet health and well-being.  By combining our strong distribution network with Vital Essentials’ premium raw protein, we’re set to meet the growing demand for high-quality pet foods, enhancing the lives of pets and pet owners across Canada.’ says Troy Firth, CEO of Anipet Animal Supplies.Vital Essentials, Anipet Animal Supplies Inc., and Freedom Pet Supplies Inc. have a mutual commitment to superior food quality and safety standards. Through this partnership, all companies will utilize their combined resources of manufacturing excellence, product innovation, sales execution, and distribution to work together to establish Vital Essentials as a leading household pet food brand in Canada.For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.vitalessentials.com</a>. For more information about Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://anipet.com</a> and <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.freedompet.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About Anipet Animal Supplies Inc.Anipet Animal Supplies Inc., headquartered in Western Canada, is a leading distributor of premium pet food and supplies.  With over 44 years of experience, Anipet has established itself as a trusted name in the pet industry.  Under the visionary leadership of CEO Troy Firth, Anipet continues to pioneer innovative solutions that meet the evolving needs of pets and their owners.  At Anipet, we are on a mission to enhance the lives of pets and their families by distributing high-quality, innovative products that promote health, happiness, and longevity.About Freedom Pet Supplies Inc.Freedom Pet Supplies Inc. is a premier distributor of pet food and accessories, located in the heart of Canada.  Dedicated to enhancing the lives of pets and their owners, Freedom Pet Supplies has become synonymous with quality, care, and commitment in the pet supply industry.  Led by a passionate team of pet enthusiasts, Freedom Pet Supplies Inc. prides itself on its customer-centric approach, ensuring that each product we distribute is carefully selected to meet the highest standards of quality and safety.  Our mission is to empower pet owners with the resources, products, and knowledge they need to provide the best possible care for their furry family members.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at Anipet Animal Supplies Inc.Media Contact at Freedom Pet Supplies, Inc.

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Vital Essentials® Expands into Pet Supplies Plus, Bringing Raw Nutrition to More Than 725 Neighborhood Pet Stores Nationwide

Cat Parents Speak on Behalf of Their Feline Family Members

Vital Essentials Announces Partnership with Anipet and Freedom for Canadian Expansion