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VE Unveils All-New Look at Global Pet Expo

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Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.Green Bay, WI, March 05, 2024—Vital Essentials, the flagship premium raw pet food brand of the Carnivore Meat Company, announced today strategic partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., marking a significant step towards expanding the brand’s premium freeze-dried and frozen pet food distribution in Canada. Anipet Animal Supplies Inc., a family-owned distributor based in Western Canada, alongside Freedom Pet Supplies, the foremost distributor in Eastern Canada, are joining forces with Vital Essentials to widen the brand’s reach and penetrate new market segments throughout the nation.  This collaboration will elevate Vital Essentials presence, ensuring Vital Essentials’ full line of Butcher Cut Protein products are readily accessible to Canadian pet retailers, consumers, and their pets.Nick Ebert, Chief Commercial Officer, “This partnership positions Vital Essentials for expanded distribution of its vast variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring pets are provided the highest quality whole animal protein available.  Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtimes, healthier &amp; shinier coats, and lean &amp; strong muscles for vital lives.  We believe every pet deserves the best, and we’re committed to making that a reality with our new distribution partners in Canada, Anipet and Freedom.”“We were flattered to have been recommended by area retailers to be a representative of Vital Essentials,” said John Ayres, CEO of Freedom Pet Supplies Inc. “Our sales and marketing approach to representation meshed perfectly with Vital Essentials&#39; desire to grow the brand in Canada. And we’re excited to have the commitment of bilingual packaging, allowing us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a household name in the Canadian market.”“Partnering with Vital Essentials is a pivotal moment for Anipet, allowing us to bring innovative, high-quality pet nutrition options to the Canadian market.  It aligns perfectly with our mission to offer the best products for pet health and well-being.  By combining our strong distribution network with Vital Essentials’ premium raw protein, we’re set to meet the growing demand for high-quality pet foods, enhancing the lives of pets and pet owners across Canada.’ says Troy Firth, CEO of Anipet Animal Supplies.Vital Essentials, Anipet Animal Supplies Inc., and Freedom Pet Supplies Inc. have a mutual commitment to superior food quality and safety standards. Through this partnership, all companies will utilize their combined resources of manufacturing excellence, product innovation, sales execution, and distribution to work together to establish Vital Essentials as a leading household pet food brand in Canada.For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.vitalessentials.com</a>. For more information about Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://anipet.com</a> and <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.freedompet.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About Anipet Animal Supplies Inc.Anipet Animal Supplies Inc., headquartered in Western Canada, is a leading distributor of premium pet food and supplies.  With over 44 years of experience, Anipet has established itself as a trusted name in the pet industry.  Under the visionary leadership of CEO Troy Firth, Anipet continues to pioneer innovative solutions that meet the evolving needs of pets and their owners.  At Anipet, we are on a mission to enhance the lives of pets and their families by distributing high-quality, innovative products that promote health, happiness, and longevity.About Freedom Pet Supplies Inc.Freedom Pet Supplies Inc. is a premier distributor of pet food and accessories, located in the heart of Canada.  Dedicated to enhancing the lives of pets and their owners, Freedom Pet Supplies has become synonymous with quality, care, and commitment in the pet supply industry.  Led by a passionate team of pet enthusiasts, Freedom Pet Supplies Inc. prides itself on its customer-centric approach, ensuring that each product we distribute is carefully selected to meet the highest standards of quality and safety.  Our mission is to empower pet owners with the resources, products, and knowledge they need to provide the best possible care for their furry family members.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at Anipet Animal Supplies Inc.Media Contact at Freedom Pet Supplies, Inc.

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

VE Partners with Anipet & Freedom for Canadian Expansion

Vital Essentials Announces Partnership with Anipet and Freedom for Canadian Expansion

Vital Essentials is the first pet food brand to be available via a frozen food delivery serviceGreen Bay, WI, and Bloomington, MN – Oct. 16, 2023 - Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a partnership with Yelloh (formerly known as Schwan’s Home Delivery). Yelloh, a U.S.-wide, direct-to-consumer company, offers high-quality frozen foods that are convenient for consumers. Both Yelloh and Vital Essentials share the same commitment to superior food quality and safety standards, and through this partnership, both companies will tap into new market opportunities while providing optimal pet wellness to more customers.Vital Essentials has been a leader in providing all pet owners with an avenue to purchase high-quality, premium butcher-cut protein for their pets. This partnership provides Vital Essentials with the opportunity to provide pet consumers, who may not have visibility to the brand today, a premium product offering in the frozen and freeze-dried dog food business.“Through a partnership with Yelloh, Vital Essentials is firmly positioned to push forward its commitment to providing butcher-cut, premium proteins to all pet owners looking to provide their pets with the highest quality in frozen and freeze-dried food,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We are on a mission to build a future of VITALity for pets and their humans, and this is a great way for Vital Essentials to broaden our offering scope,” said Ebert.As a pioneer in frozen food delivery, Yelloh is consistently leading the meal delivery market in innovation and transformation, positioning them favorably to capture new market opportunities. In addition to working with the first pet food brand to offer frozen food delivery service, Yelloh will now acquire a new market segment of pet owners looking to provide their pets with the highest quality, butcher-cut protein. Bernardo Santana, Chief Customer Officer at Yelloh, said, “We are excited to partner with Vital Essentials through our Partner Pick program and strengthen our offerings with the highest quality of whole-animal protein for our customers’ pets. Through this program, we look to curate unique and exciting culinary delights from favorite, pioneering brands who share the same entrepreneurial spirit rooted in our company’s history. As we continue on our reinvention journey, we look forward to expanding this new channel and bringing Vital Essentials high-quality pet products to households across America.”Select Vital Essentials frozen and freeze-dried product will be available for purchase and shipment through the Yelloh website on October 15. For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About Yelloh Yelloh, formerly known as Schwan’s Home Delivery, has a renewed passion for bringing frozen convenience to neighborhoods across America. With quality service and hundreds of appetizing eats, there are options fit for every taste and occasion including premium meats, meals, snacks, and treats. From Marvin Schwan’s first yellow truck to our modern-day fleet of Yelloh freezers- on-wheels, we’ve been pioneering frozen food delivery for over 70 years. Based in Minnesota, the company employs about 3,000 dedicated workers in more than 250 local hubs, delivering nationwide to its dedicated customers in iconic yellow trucks and via direct ship. To learn more or start shopping and fill your Freezer Full of Happy, visit <a href="http://Yelloh.com" linktype="url">Yelloh.com</a>.### Media Contact at Vital EssentialsBrianna M. Gillard FACTEUR PR <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106 Media Contact at Yelloh<a href="mailto:media@cygnusdelivers.com" linktype="url">media@cygnusdelivers.com</a>

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country 

Yelloh Partnership for Frozen Delivery

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country

The partnership introduces a limited edition bundle, combining Vital Essentials® Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic ToyGreen Bay, WI, March 20, 2024 –  In a groundbreaking collaboration, Vital Essentials® &amp; KONG have announced a partnership that redefines the standards of pet wellness and entertainment. This alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available at independent pet retail partners across the country. “This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” says Nick Ebert, Chief Commercial Officer at Carnivore Meat Company.” We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials’ mission of bringing premium raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”Independent retailers are invited to level up their customer experience with Vital Essentials and KONG through a limited edition co-branded display featuring six units of the exclusive product bundle, which includes a Vital Essentials 14 oz. bag of Freeze-Dried Raw Beef Entree Mini Nibs Dog Food and a medium KONG classic Toy (suggested MSRP $13.99-$15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99). Global Pet Expo 2024 attendees can get the exclusive first look at the Vital Essentials x KONG partnership at booth #454 and place their display tray orders between March 20-22, 2024.<img alt="" src="https://a-us.storyblok.com/f/1002562/800x533/18bb043141/webimage-85c55bab-51d8-4189-8db67a77960b535a-1.png" title="" />“Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtimes,&quot; said KONG Trainer, Sandy Howle. “Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”Vital Essentials has been a pioneer in the raw freeze-dried and frozen pet foods category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. Vital Essentials is on a mission to provide all dog and cat owners with an avenue to purchase high-quality, premium Butcher Cut Protein for their pets.For retailers interested in purchasing the limited edition bundle, call 1-800-743-0322 or contact your distributor. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>. For more information about KONG, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">kongcompany.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About KONGKONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at KONG <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">KONGCompany.com</a>

Vital Essentials will unwrap an all-new look of its premium raw dog and cat food, treats and supplements at Global Pet Expo 2023

Next Up

Vital Essentials Announces Partnership with Anipet and Freedom for Canadian Expansion

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country

Vital Essentials® & KONG Unite to Revolutionize Pet Wellness and Play

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