Vital Essentials Expands into Hollywood Feed, Brings Raw Nutrition to 174 Neighborhood Pet Stores

November 3, 2025

Vital Essentials, the flagship brand of Carnivore Meat Company and a trusted leader in raw pet nutrition, announced its launch into Hollywood Feed locations across the U.S.

Beginning this month, pet parents can now find Vital Essentials’ complete line of freeze-dried raw dog and cat food – including patties and mini nibs – at all 174 Hollywood Feed stores nationwide. The brand’s frozen raw line will follow shortly after, arriving in 30 pilot stores across Ohio and Kentucky by mid-November.

The partnership represents a strategic expansion for Vital Essentials within the specialty pet channel. Hollywood Feed, one of the nation’s fastest-growing pet retailers known for exceptional service and education, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.

“Hollywood Feed has built an incredible reputation for trust and expertise within the communities it serves,” said Heather Govea, CEO of Carnivore Meat Company. “This marks the start of a long-term partnership that strengthens our commitment to neighborhood pet retail, bringing Vital Essentials to more families and helping pet parents experience the benefits of raw nutrition for years to come.”

As part of the launch, Hollywood Feed stores will feature in-store merchandising – including custom T- shirts, headers, shelf talkers and aisle violators – to highlight Vital Essentials’ freeze-dried and frozen offerings. Select stores will also feature dedicated freezers to showcase the frozen Butcher Cut Protein line, making it even easier for pet parents to explore the full range of products.

“We’re proud to partner with Vital Essentials, a brand that shares our commitment to quality nutrition and trusted pet care,” added Shawn McGhee, founder and president of Hollywood Feed. “Our customers rely on us for products they can feel good about feeding their pets, and this partnership allows us to continue delivering exceptional value and nutrition to the communities we serve.”