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October 8, 2025:We’ve officially reached the final hours of Prime Day — seriously, this time. Amazon isn’t hosting another sale for Prime members in 2025, making today your last chance to shop exclusive discounts on products across tech, beauty, kitchen, home and more. Prime Big Deal Days technically end at 11:59 p.m. PST, so you still have some time. But we’re already seeing some of the best discounts sell out, so if you’ve been thinking about upgrading those old AirPods, restocking your favorite moisturizer or getting ahead of holiday shopping, do it quickly. And I promise it’s not too early to buy gifts — getting a few now and a few around Black Friday spreads out your spending, and it might even help you avoid tariff-related price hikes.I’ve covered Prime Day as an NBC Select reporter for over five years, so I know how to spot deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day deals — each one I recommend below is highly rated and 20% off or more, as well as at its lowest price in at least three months or lowest price ever. I’ll update this list live throughout Prime Big Deal Days so you don’t miss a thing.

Updated live: I hand-picked 233+ October Prime Day Deals that are actually worth it

The amount of shelf space devoted to pet food continue to expand as do the online, direct-to-consumer options. Heather Govea wants to make the choice clearer and cleaner through her Vital Essentials brand.

In Her Own Words: Feeding pets is Heather Govea’s passion and profession

Most household pets are overweight. I talked to experts to find the best ways to get your furry friend to shed a few pounds.

Most household pets are overweight. I talked to experts to find the best ways to get your furry friend to shed a few pounds.

Five Questions: Lanny Viegut, CEO of Vital Essentials, Carnivore Meat Co.

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Updated live: I hand-picked 233+ October Prime Day Deals that are actually worth it

In Her Own Words: Feeding pets is Heather Govea’s passion and profession

How to Get Your Pet to Lose Weight

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