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— Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand. 

The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.

Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty.

“I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”

“As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”

For more information about Vital Essentials®, please visit 

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include 

 distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.

Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company

Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand.    The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.   Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty.  “I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”  “As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”  For more information about Vital Essentials®, please visit www.vitalessentials.com.

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

Green Bay, WI, April 11, 2023—Vital Essentials, the flagship brand of the Carnivore Meat Company, announced a strategic partnership with NEMA, Inc., to expand the company’s sales teams and foster greater connection with more retail partners across the country. Vital Essentials has been a pioneer in the raw, freeze-dried and frozen pet foods category. Its vast variety of dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. As the leading manufacturer’s representative and consulting firm in the eastern half of the United States and with a combined 320 years of pet industry experience, NEMA, Inc. will help Vital Essentials reach more retailers across the country.“As we look to expand operations and connect with more retail partners across the country, NEMA will help us achieve that goal,” said Nick Ebert, Vice President of Sales at Vital Essentials. “Mark and the NEMA team are experts in the pet industry. Their deep industry expertise will help expand our sales touchpoints, increase our revenue, and allow us to continue to be the premier provider of raw, freeze-dried pet food. Our expectation is that Vital Essentials will be the most compelling and customer centric brand in the industry and NEMA helps us to bring that to life”The partnership will increase Vital Essentials’ market share in the eastern half of the country and increase the customer facing sales team for Vital Essentials to a great degree. The NEMA service area expands through 37 states, with a team of 14 business development professionals covering 75% of the population in the USA.“As the leader in the raw pet foods space, we are proud to partner with Vital Essentials and help support their growth,” said Mark Pustizzi, Owner of NEMA Pet Associates. “We believe in their mission to only offer the finest quality butcher cut protein and we look forward to helping them expand their offerings across our focus markets.”This announcement comes on the heels of a rebrand for Vital Essentials. Just last week, Vital Essentials unveiled its new packaging at the Global Pet Expo at the Orange County Convention Center in Orlando, Florida. The award-winning dog, cat food and treats unwrapped a new look highlighting premium kraft paper packaging to resemble the experience of visiting a butcher shop for butcher cut protein. The new packaging will arrive at retail this spring.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About NEMA Inc. NEMA, Inc. is a manufacturer’s rep group founded in 1977. We have grown our service area to 37 States East of the Rockies. Our relationships span manufacturers, distributors, and every type of pet product retailer. We lead all other brokers with the most experienced sales team with industry leading experience and relationships. Our sales team is made up 13 industry leading specialists with over 320 years of combined experience specifically in the pet industry. We offer a class leading sales team equipped with the latest technology for maximum efficiency and productivity in the marketplace. Our goal is to provide our distinctly unique expertise to our manufacturer partners, and every customer in the channel to result in the growth of healthy, happy, successful pet parents.### Media Contact: Brianna M. Gillard <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106

NEMA Sales Group

Discover Vital Essentials' strategic collaboration with NEMA Inc. Expanding sales presence for premium pet products. Learn more.

Vital Essentials Announces Collaboration with NEMA, Inc.

Vital Essentials Announces Strategic Collaboration with NEMA, Inc. To Expand Sales Presence 

Green Bay WI, August 16, 2019 - Products in the Vital Essentials® line will be undergoing some changes, advancing sustainability initiatives to significantly reduce the total volume of packaging material consumed in daily manufacturing operations.  The efforts to reduce the overall volume of packaging material will span across all of the rapidly growing brands - <a href="https://www.vitalessentialsraw.com/dog/all-dog-products/" target="_blank" linktype="url">Vital Essentials®</a>, VE RAW BAR and <a href="https://www.vitalessentialsraw.com/cat/all-cat-products/" target="_blank" linktype="url">Vital Cat™</a>, which are sold at more than 6,000 independent pet specialty <a href="https://www.vitalessentialsraw.com/where-to-buy/" target="_blank" linktype="url">retailers</a> in the US, online at Chewy.com and Amazon, and in 14 international markets across the globe. The first phase will take effect on October 1, 2019 with new product packaging and shipping materials used for the company’s <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR</a> freeze-dried snacks for cats and dogs.  “New product packaging will reduce the amount of plastic usage by 15%,” stated Brian Lakari, VP Operations. In conjunction with this change, master shipping cases will be converted to 100% recycled cardboard.  Case configurations are also being adjusted to increase pack density, reducing overall box usage by 30% per year.  “Taking into account our rapidly ascending sales trajectory, the impacts of decisions we make today will be even greater into the future as we continue to grow,” commented Lakari. This is good news for the company’s distribution center as well as their national and international distributors.  These changes will decrease the warehouse space required by one-third for each VE RAW BAR product warehoused. “We’re looking at making incremental changes across the company so we can be better stewards of our resources and at the same time, reduce our overall impact on the environment,” said <a href="https://www.linkedin.com/in/lannyviegut/" target="_blank" linktype="url">Lanny Viegut</a>, CEO and Owner.  “We continue to challenge our team to get better and be better.  Our hope is that these measures will aid in offsetting rising costs in other areas of our business.”

 The efforts to reduce the overall volume of packaging material will span across all of the rapidly growing brands - Vital Essentials, VE RAW BAR and Vital Cat.

Press Room l Vital Essentials® Reduces Packaging Material By 30 Percent, Advancing Sustainability

Vital Essentials Reduces Packaging Material By 30 Percent, Advancing Sustainability

Vital Essentials® Reduces Packaging Material By 30 Percent, Advancing Sustainability

Green Bay, WI, April 19, 2023 — Carnivore Meat Company, the parent company of Vital Essentials, today announced the results of persistent efforts to reduce its carbon footprint and contribute to global sustainability efforts. In partnering with Green Bay Packaging, the company has moved to 100% corrugated boxes made from recycled fiber, resulting in a 51% reduction in greenhouse gasses, which is equivalent to 290 fewer cars on the road per year. <img alt="" src="https://a-us.storyblok.com/f/1002562/3000x1838/bc9f8e5582/sustainability-press-release-image-2023-01.jpg" title="" />Carnivore Meat Company knows that consumers want to buy from a company that cares about its environmental footprint. According to a <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets" target="_self" linktype="url">McKinsey report,</a> 60% of respondents said they’d pay more for sustainable packaging products. “We’re seeing an increasing trend in consumer behavior to buy from and support companies that care about their environmental impact,” said Steve Marcelle, senior supply chain manager at Carnivore Meat Company. “Beyond packaging, consumers want to know their pet’s food is sourced sustainably. In addition to focusing on more sustainable packaging, we’re continuing to focus on working with suppliers that can sustainably source their products. All in all, we’re making numerous efforts to reduce our carbon footprint.” This sustainability initiative follows a recent rollout of new packaging from the company’s flagship brand, Vital Essentials, at last month’s Global Pet Expo in Orlando, FL. For more information about Carnivore Meat Company, including their flagship brand Vital Essentials, please visit <a href="http://www.carnivoremeat.com" linktype="url">www.carnivoremeat.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. ### Media Contact: Brianna M. Gillard <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106

Carnivore Meat Company® Names Ashley Li Vice President of Brand Marketing for Vital Essentials®

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Vital Essentials Announces Strategic Collaboration with NEMA, Inc. To Expand Sales Presence

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