Carnivore Meat Company® Appoints Dan Horner as Chief Revenue Officer

Green Bay, WI – June 11, 2025 – Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, today announced the appointment of Dan Horner as Chief Revenue Officer. Horner will lead the company’s revenue growth strategy, focusing on building strong retail partnerships and driving commercial initiatives across the neighborhood pet channel and emerging markets.

Horner brings 35 years of experience in the pet industry, having held senior sales leadership roles at major brands including Freshpet, Pet Honesty and Purina. After spending decades dedicated to building successful partnerships in the neighborhood pet channel, Horner is known for his ability to accelerate commercial strategies in high-growth, emerging categories.

“Dan is an incredible addition to the deep talent bench we’ve built in our executive leadership,” said Heather Govea, CEO of Carnivore Meat Company. “His impressive track record of pioneering growth in the alternative feeding category and partnering closely with retailers will further drive the growth we are experiencing with customers in neighborhood pet, international & private label.”

“I’m looking forward to working with the Carnivore team and building on the great momentum they’ve created,” said Dan Horner, Chief Revenue Officer of Carnivore Meat Company. “Together, we will further our mission of making premium raw pet food more accessible to pet parents.”

For more information, visit carnivoremeat.com.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company's freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company's rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor's Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.